New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (Principal at TopSail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Women and Automobiles with Jody DeVere
Air Date: November 17, 2015

1 Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere, the CEO of, Inc, a website, blog, and marketing to women agency specializing in automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers.

Life, Love and Hijacking
Air Date: November 10, 2015

0 Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur.  Wendy’s book “Life, Love, and a Hijacking: My Pan Am Memoir” is a tribute to the glamorous days of air travel as well as one of the darkest day in air […]

Minneapolis Mad Women
Air Date: November 3, 2015

0 Today on Purse Strings Maria Reitan is joined by Alison Beattie, President, Minneapolis Mad Women , a grass roots network for women working in advertising and related fields. They provide programming and content that empowers women, focusing on relevant issues for professionals in all stages of their careers. The organization has been around for […]

Holiday Shopping Outlook for Affluent Consumers
Air Date: October 27, 2015

0 Today on Purse Strings Maria Reitan is joined by Bob Shullman, Founder and CEO of Shullman Research Center.  The Shullman Research Center has surveyed this leading edge consumers every year for a long time in order to track trends. Maria and Bob discuss holiday sales including what people are they seeking to purchase this year, their expected budget, and how these […]

Women & Media
Air Date: October 21, 2015

0 Today on Purse Strings Maria Retan is joined by Kate McCarthy, Director of Women’s Media Center.  The discuss what her roles are as Director of Women’s Media Center SheSource, as well as why it is important to have more women writing, producing, and sharing.

Changes in Women’s Buying Behaviors
Air Date: October 13, 2015

0 Today on Purse Strings Maria Reitan is joined by Samantha Skey , Chief Revenue Officer at SheKnowsMedia.  Maria and Samantha discuss a recent study about how changes in women’s buying behaviors are important for America.  They also touch on the evolving trend where female consumers are less persuaded by celebrity endorsements and more drawn by everyday […]

Women and Pinterest Study
Air Date: October 6, 2015

0 Maria Reitan speaks Raman Sehgal, VP of Marketing at Ahalogy – official Pinterest marketing development partner.  They discuss some interesting facts about people who are active on Pinterest.  Pinterest has made some changes in the past year, listen in as Maria finds out more about how these changes will impact consumer growth.

Impacting Disadvantaged Girls
Air Date: September 29, 2015

0 Maria Reitan speaks with Sara Holoubek, by day she’s CEO of Luminary Labs, a strategy and innovation consultancy that works with leaders seeking to transform their organizations and industries. And she has a passion for giving disadvantaged girls a Step Up by way of being a board member of the Step Up. Step Up propels girls from […]

Marketing To Moms in 2015
Air Date: September 24, 2015

0 Liz Fongemie, SVP, Director of Mom’s Initiatives at PME Enterprises talks to Maria Reitan about one of the most exciting conferences in the country coming up in October, theMarketing to Moms Conference, this year held in New York.

Michelle Gielan on The Science of Igniting and Sustaining Positive Change
Air Date: September 15, 2015

0 Maria Reitan talks with the author of Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change, Michelle Gielan. Michelle is an executive producer of The Happiness Advantage with Shawn Achor on PBS. She formerly served as the anchor of two national newscasts at CBS News, as well as a correspondent for The Early Show. Michelle offers her advice on […]