About Purse Strings

Purse Strings, with Maria Reitan (Principal at TopSail Strategies) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Home Design Trends 2016
Air Date: February 2, 2016

0 Barbara Schmidt is a nationally recognized interior designer and branding consultant for advertising, manufacturing and special events. As a trend expert, she works with organizations to develop award winning photography, set design, and merchandising from research to resourcing to actual brand development. For over 20 years Barbara’s creative design aesthetic and know-how has built brand recognition for Sub-Zero/Wolf, Le Creuset, KitchenAid, […]



Retail Trends for 2016 with Kevin Quinn
Air Date: January 26, 2016

0 Retail trends for 2016 as Maria Reitan speaks with Kevin Quinn, Principal at STYLEDRetail,  a leading retail consultant who drives business success for brands in the retail sector. They discuss luxury brands, product trends,  and is the mall the place to shop anymore? Is street retail the new location for success? Quinn explains “Retail is my passion and retail […]



Kitchen & Bath Trends for 2016
Air Date: January 19, 2016

0 Today on Purse Strings Maria Reitan speaks with Brian Pagel, VP of Emerald Expositions and runs the Kitchen & Bath Industry Show. The Kitchen & Bath Industry’s largest showcase of new ideas, products & technology.  To learn more, go to kbis.com



Marketing Trends for 2016
Air Date: January 5, 2016

0 Maria Reitan discusses Marketing Trends for 2016 with Pat Weas, COO and Executive Strategy Director for The Thorburn Group. They discuss how branding, personalization and social platforms will play a part.



Baby Boomers and the Holiday Blah’s
Air Date: December 8, 2015

1 Talking about Baby Boomers and the Holiday Blah’s as Maria Reitan welcomes Joanie Marx, the Author of “Facelifts, Money & Prince Charming: Break Baby Boomer Myths & Live Your Best Life.



Tourism for Good
Air Date: December 1, 2015

0 Today on Purse Strings Maria Reitan is joined by Carolyn Cauceglia Vice President of Strategic Sales and Account Management for North America of Amadeus and Mike Rea, CEO of Tourism Cares.  They share a bit about Tourism Cares, and they explain how the results of their study Good Travels: The Philanthropic Profile of the American Traveler shows […]



Nancy Dahl and The Definition of Leadership
Air Date: November 24, 2015

0 Maria Reitan speaks with Nancy Dahl, the President and COO of Tastefully Simple. We learn about her definition of leadership, her focus on being intentional, what this means and how we can be intentional in our lives.



Women and Automobiles with Jody DeVere
Air Date: November 17, 2015

1 Talking Women and Automobiles as Maria Reitan speaks with Jody DeVere, the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency specializing in automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers.



Life, Love and Hijacking
Air Date: November 10, 2015

0 Today on Purse Strings Maria Reitan is joined by Wendy Knecht, Pan Am flight attendant, author, inventor, on-air spokesperson, and a product entrepreneur.  Wendy’s book “Life, Love, and a Hijacking: My Pan Am Memoir” is a tribute to the glamorous days of air travel as well as one of the darkest day in air […]



Minneapolis Mad Women
Air Date: November 3, 2015

0 Today on Purse Strings Maria Reitan is joined by Alison Beattie, President, Minneapolis Mad Women , a grass roots network for women working in advertising and related fields. They provide programming and content that empowers women, focusing on relevant issues for professionals in all stages of their careers. The organization has been around for […]