New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Veronika Miller Talks Modenus
Air Date: May 5, 2015

0 On this episode Veronika Miller of Modenus tells how she got into the market & how her eclectic background helped guide her success from McDonald’s to her own design business. Join host Maria Reitan on this edition of Purse Strings!



Alpha Women Panel Insights
Air Date: April 28, 2015

0 Mary Van Note and Beth Perro-Jarvis, the women behind Ginger Consulting LLC, are back to talk to Maria Reitan about the latest insights from their Alpha Panel on a slew of timely topics.



Purse Strings Talks Women on $20’s
Air Date: April 21, 2015

0 Purse Strings host Maria Reitan talks with Barbara Ortiz Howard and Susan Ades Stone, Co-directors of the push for the Women on 20s, putting a woman on the revised $20 bill and how you can get involved.



Home Planning With New House Expert Katherine Salant
Air Date: April 14, 2015

0 New House Expert and Nationally Syndicated Columnist Katherine Salant speaks with Maria Reitan about how she encourages consumers to think in fresh ways about home planning, design, building and remodeling.



Marketing to Women Conference 2015 Previewed
Air Date: April 7, 2015

0 The Marketing to Women 2015 Conference  is Previewed as Maria Retian welcomes Caroline Dakin
, the Director of Women’s Initiatives
 for PME Enterprises, LLC. Caroline is here to tell us about the great line up of speakers, panelists and of course, participants!



Women and The Military with Sgt. Stephanie Shannon
Air Date: March 31, 2015

0 Discussion on Women and The Military when Maria Reitan speaks with the author, Battling the Storm Within, Sgt. Stephanie Shannon. Stephanie discusses her battle with PSTD and how she lived with PSTD for 20 years without knowing she had. She also discussed what needs to change for America to make actual progress in providing assistance for our veterans so they […]



Driving Breast Cancer Awareness with Susan G Komen
Air Date: March 24, 2015

0 Driving Breast Cancer Awareness with Susan G Komen as Maria Reitan speaks with Laura Mintz, CEO of Elevate My Brand. Laurie how her agency got to build an event with the help of the Komen organization and how celebrity fashion designer and author  Lauren Conrad got involved.



Aerie and Their Unretouched Selfie Campaign for Real Young Women
Air Date: March 17, 2015

0 Talking about Aerie and their Unretouched Selfie Campaign for  Real Young Women as Maria Retian speaks with Jenny Altman, Aeries Fit and Style Expert.



The Big Fat Surprise on Nutrition and Dietary Fats
Air Date: March 10, 2015

0 We learn about The Big Fat Surprise,  as Author and investigative journalist Nina Teicholz reveals the unthinkable: that everything we thought we knew about dietary fats is wrong. She documents how the past sixty years of low-fat nutrition advice has amounted to a vast uncontrolled experiment on the entire population, with disastrous consequences for our health.



Millennial Home Trends with Jill Waage
Air Date: March 3, 2015

0 Maria Reitan discusses Millennial Home Trends,  based on the latest results of Better Homes and Gardens annual survey on the attitudes and behaviors of home buyers in the United States, with Jill Waage Executive Editor, Better Homes and Garden Brand.