New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

The Modern Woman: Juggling Careers, Motherhood, Marriage and Households
Air Date: September 16, 2014

0 Talking about The Modern Woman: Juggling Careers, Motherhood, Marriage and Households with Liz O Donnell, author of the book Mogul, Mom and Maid: The Balancing Act of the Modern Woman, where she takes a look at the juggle working women do on a regular basis Podcast: Play in new window | Download



Booze Trends, Foodie Towns and The New Craft Beer Movement
Air Date: September 9, 2014

0 Talking Foodie Towns, the new craft beer movement, the boom in gin distilling and other booze trends with Joy Summers, the Editor of Eater Minneapolis and the author of the  Joy on the Rocks blog Podcast: Play in new window | Download



Hatch Tween Initiative of Creating Original and Branded Content
Air Date: September 2, 2014

0 SheKnows has hatched – pun intended – an initiative aimed directly at Tweens.  Samantha Skey, the CRO and CMO of  SheKnows. Samantha explains this new unit of SheKnows Studios,  which is focused on creating original and branded content. In this case, Hatch which focuses on tweens. Podcast: Play in new window | Download



Social Trend Spotting; Marketing to Millennials
Air Date: August 26, 2014

0 Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials Podcast: Play in new window | Download



Marketing to the Likeable Mom and The Like Cycle
Air Date: August 19, 2014

1 Marketing to the Likeable Mom and The Like Cycle as Maria speaks with Samantha Skey the CRO and CMO of womens lifestyle media platform, SheKnows. We hear about her recent whitepaper that discusses how moms connect with and react to technology, specifically with regard to the social media content they create, share, and seek. […]



Empowering and Challenging Women Over 50: Aging But Dangerous
Air Date: August 12, 2014

0 Jean Ketcham and Suzanne Bates, the Co-founders of Aging But Dangerous, share how they inspire, empower and challenge women over 50 to self-fulfill, self-actualize and live their lives to the absolute fullest by hosting recreational events like skydive outings, white water rafting trips and more. Podcast: Play in new window | Download



The Happiness Factor: Cultivating the Competitive Advantage of Happiness
Air Date: August 5, 2014

0 Discussing The Happiness Factor as Maria speaks with Nancy O Brien and Linda Saggau, the co-founders of Experience Happiness. Their goal is helping organizations cultivate the competitive advantage of happiness. Podcast: Play in new window | Download



Unorthodox Marketing Approaches with Michael Houlihan and Bonnie Harvey
Air Date: July 29, 2014

0 Talking Unorthodox marketing approaches as Maria welcomes Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and the co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand. Podcast: Play in new window | Download



Importance of Google for New Boomer Product Launches
Air Date: July 15, 2014

0 Talking about the Importance of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50 plus are shopping for beauty products online more than they are using any other single distribution channel for the same purpose. Podcast: Play in new window | Download



Leveraging Parent Leaders to Drive Awareness
Air Date: July 8, 2014

0 Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media. Podcast: Play in new window | Download