New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Dark Side of the Full Moon : Motherhood and Post-Partum Depression
Air Date: July 28, 2015

0 Filmmaker Maureen Fura chronicles her struggles Motherhood and Post-Partum Depression which she depicted in a new documentary that has been heralded as “the most shocking documentary about American motherhood that you’ll ever see”, called the film, “Dark Side of the Full Moon.” .



The Power of Direct Sales …and Marketing to Women
Air Date: July 14, 2015

0 Talking about the power of direct sales,  especially when it comes to marketing to women as Maria Reitan speaks with Karen Canton, the Distributor for Kangen Water.  Kangen Water is ionized water that is said to have multiple health benefits. Kangen is sold through distributors like Karen who leverage their relationship- building skills to drive sales.



Creating Family-Friendly Films
Air Date: July 7, 2015

1 Maria Reitan discusses Creating Family-Friendly Films with actress, singer, songwriter, film maker, veteran, nurse, mom and an all-around inspirational woman Mary Jean “MJ” Bentley from Little Faith Pictures, makers of Family and Faith Based Films.  MJ also previews a soon to be released feature film  starring Ernie Hudson of Ghostbusters fame & TV’s “Hercules “Kevin Sorbo,  Gallows Road.



Launching a Non-Profit Aimed at Families
Air Date: June 30, 2015

0 Launching a non-profit aimed at families is discussed as Maria Reitan welcomes Deanna Iniguez, the VP and Treasurer of WHY Ranch. WHY Ranch is a safe place for socially challenged children to experience personal healing and growth through horse therapy.



Reaching Real Women With Real Ads
Air Date: June 23, 2015

0 Reaching Real Women With Real Ads as Maria Reitan welcomes Sara Mitzner, content director for Swimsuits for All –where women sizes 8 and above can find flattering swimsuits to fit any figure. Swimsuits for All made waves with its print ad in the 2015 Sports Illustrated swimwear issue. They discuss women, body image and the media.



Breaking Gender Barriers in Advertising
Air Date: June 16, 2015

0 Breaking Gender Barriers in Advertising is our topic and Maria Reitan discusses it with Janet Kestin, who co-founded SWIM and is the Author of Darling You Can’t Do Both. Swim is  a creative leadership training lab for advertising creatives and marketers.



Swaying Influencers with Tiffany Romero
Air Date: June 9, 2015

0 Swaying Influencers as Maria Reitan welcomes Tiffany Romero, the President of Influencer Management for The Sway Group. Tiffany tells us about her work which includes representing some of the most well-known and rising star publishers across multiple social media platforms.



Why Marketing to Women Doesn’t Work
Air Date: June 2, 2015

0 Maria Reitan speaks with Jenny Darroch, the Professor of Marketing for the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. Jenny explains what she seeks to point out in her book entitled Why Marketing to Women Doesn’t Work.



Women and Finances with Margit Lund
Air Date: May 26, 2015

0 Margit J Lund, Financial Associate from Thrivent Financial discusses Women and Finances. Margit explains how she helps their membership organization of Christians, and why their purpose is to serve their members and society by guiding both to be wise with money and live generously.



Contagious: Why Things Catch On with Jonah Berger
Air Date: May 19, 2015

0 Wharton Professor Jonah Berger, author of Contagious: Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offers the secret science behind word-of-mouth and social transmission and how the listed basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.