New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

How Baby Boomers are Changing the Way We Think
Air Date: December 16, 2014

0 Maria speaks with Chris Farrell, the Chief economics correspondent for American Public Medias daily radio program, Marketplace  about his new book, Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life Podcast: Play in new window | Download



Shelton Wilder: From Shark Tank to Stylist; Lessons from the Trenches
Air Date: December 9, 2014

0 Maria speaks with Shelton Wilder, entrepreneur, designer, personal stylist and Shark Tank survivor. You may remember The Shemie – a modern line of slips that was funded with a successful kickstarter campaign and went on to be the must-have undergarment by trendy young women. Her company Shelton Style helps women access, shop, style and […]



Raising Healthy Kids in an Unhealthy World with David Altshuler
Air Date: November 25, 2014

0 David Altshuler is the author of  Raising Healthy Kids in an Unhealthy World. He explains  the tools we need to equip ourselves to raise healthy kids and how do we make sure were keeping the lines of communications open with our kids so we can stay connected with them and therefore connected with their needs? […]



Holiday Shopping Outlook for Mom With Nicole Feliciano
Air Date: November 18, 2014

0 Maria looks at the Holiday Shopping Outlook for Mom with Nicole Feliciano the CEO of Momtrends Media. Nicole is a former executive at Ralph Lauren that went on to launch the Momtrends blog in 2007. Podcast: Play in new window | Download



Buying and Selling – Ensuring Women Get Their Worth with Michelle Seiler-Tucker
Air Date: November 11, 2014

0 Buying and Selling – Ensuring Women Get Their Worth as Maria speaks with Michelle Seiler-Tucker, the Author of How to Sell Your Business for More Than Its Worth. Michelle Seiler- Tucker is the leading authority on buying, selling and improving Podcast: Play in new window | Download



Leslie Strong and The YOU Factor
Air Date: November 4, 2014

0 Leslie Strong is a lifecoach and author of The YOU Factor. Leslie tells us how the book gives women who feel trapped in their business and personal lives some simple advice: Its not about them; its about you. If you put that idea into practice, Leslie says, you can live a life full of power, meaning, and joy. Podcast: […]



All in it for Her : A Call to Action with Jacki Zehner
Air Date: October 28, 2014

0 All in it for Her : A Call to Action as Maria speaks with Jacki Zehner , the President of The Jacquelyn and Gregory Zehner Foundation, and Chief Engagement Officer and President of Women Moving Millions. Podcast: Play in new window | Download



Jennifer Granger on Why Most Modern Women Have Forgotten How To Be Feminine
Air Date: October 21, 2014

0 Life Coach Jennifer Granger, author of Feminine Lost: Why Most Women Are Male,  argues that modern women have forgotten how to be feminine. She explains why  jobs and lives demand nonstop action and assertiveness, and as a result women’s feminine energy becomes overwhelmed, leaving them out of balance. Podcast: Play in new window | Download



Top 5 Things MBA Schools Dont Teach You
Air Date: October 14, 2014

0 Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand are back to share the Top 5 Things MBA schools dont teach you. Podcast: Play in new window | Download



Christy Whitman on The Art of Having it All
Air Date: October 7, 2014

0 Christy Whitman is the Author of The Art of Having it All: A Woman’s Guide to Unlimited Abundance, set to be released in early 2015. The best selling author gives her take on the ongoing debate about whether women can really have it all. Podcast: Play in new window | Download