New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Women and Financial Security with Joann Eisenhart
Air Date: February 24, 2015

0 Maria Reitan discusses Women and Financial Security with Joann (Jo) Eisenhart, Ph.D., the senior vice president of human resources, facilities and philanthropy for Northwestern Mutual. Joann also shares with us some details from their  Elements of Success Study,  commissioned by Northwestern Mutual to discover how women define success and achievement in their lives. Podcast: […]



Shopping Compulsion with Terrence Shulman
Air Date: February 17, 2015

0 Discussion on shopping compulsion as Maria Reitan welcomes Terrence Shulman, the Founder/Director of The Shulman Center for Compulsive Theft, Spending and Hoarding in metro-Detroit. Podcast: Play in new window | Download



Creating a Generosity Plan with Kathy LeMay
Air Date: February 10, 2015

0 Creating a Generosity Plan as Maria Reitan speaks with Kathy LeMay, the founder, president, and CEO of Raising Change. Kathy discusses helps organizations raise capital to advance social change agendas and individuals create Generosity Plans to help change the world. Podcast: Play in new window | Download



Margie Baldock and the Mother Lode Manifesto
Air Date: February 3, 2015

0 Maria Reitan speaks with Margie Baldock, author of the Mother Lode Manifesto. Margie explains how the book is not just a book , but a call to action for women to take responsibility – of their finances, their future,  and their lives. Plus she discusses her big goal – creating one million new female millionaires. Podcast: […]



Marketing Green to Female Homeowners
Air Date: January 27, 2015

0 Marketing Green to female homeowners as Maria speaks with Cindy Ojczyk, the founder of  More Than A Beautiful Home.  Cindy tells us about Simply Green Design, where she steers clients through the often-overwhelming process of understanding options for designing and decorating their homes. Podcast: Play in new window | Download



Its Not Email – Its Evidence: Sony E-mail Hacking Revisited
Air Date: January 20, 2015

0 The Sony E-mail Hacking Illustrates That It Is A Whole New World When Thinking About E-mails. Maria Reitan speaks with Michelle Lee Flores,  a Labor Attorney with the law firm of Cozen O Conner based in Los Angeles. Michelle offers us some very important things to remember when writing e-mails. Podcast: Play in new window | Download



Carrot Coaching with Ann Kerr Romberg
Air Date: January 13, 2015

0 Maria Reitan discusses Carrot Coaching with Ann Kerr Romberg, an Executive Coach – Equine-Guided Education Specialist and founder of Carrot Coach. She correlates matching up horses and personal coaching to show us how she came up with the concept of carrot coaching. Podcast: Play in new window | Download



Exploring The Lives of Female Authors Over Age 60
Air Date: December 30, 2014

0 Ms Burroway discusses her new book, A Story Larger Than My Own: Women Writers Look Back on Their Lives and Careers, exploring the lives of female authors over age 60 such as Margaret Atwood, Erica Jong and Jane Smiley. Podcast: Play in new window | Download



Managing Stress, Finding Inner Peace, and Uncovering Happiness with Barb Schmidt
Air Date: December 23, 2014

0 Maria welcomes  author. businesswoman and spiritual teacher Barb Schmidt, about practical spirituality in a modern world by way of her new book titled The Practice: Simple Tools for  Managing Stress, Finding Inner Peace, and Uncovering Happiness. Schmidt has worked with the Dalai Lama, Dr. Jane Goodal, Deepak Chopra, and Marianne Williamson and explains to Reitan how her […]



How Baby Boomers are Changing the Way We Think
Air Date: December 16, 2014

0 Maria speaks with Chris Farrell, the Chief economics correspondent for American Public Medias daily radio program, Marketplace  about his new book, Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life Podcast: Play in new window | Download