New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Diversity of Women Leading By Example with Sheila Robinson
Air Date: April 15, 2014

0 Sheila Robinson, the founder and publisher of Diversity Woman Media and author of Lead by Example. Lead By Example is a guide to leadership for todays businesswomen—corporate professionals and entrepreneurs. Related articles across the web Women and Leadership; Social Media Content Solutions for Business Millennials and their Mom Complex Social Listening for Brand Reputation Management […]



Banning The Term Bossy
Air Date: April 3, 2014

0 Media Portrayals of Women Are More Powerful Than the Word ‘Bossy is the focus of a recent Advertsing Age article from Stacy Janicki, director of account management and senior partner at Carmichael Lynch. Maria welcome Stacy to discuss. Podcast: Play in new window | Download



Social Listening for Brand Reputation Management
Air Date: March 26, 2014

0 Social Listening for Brand Reputation Management as Maria welcomes Frank DeMaria, CEO of the Americas for Social 360 Monitoring. Social 360 helps communicators manage corporate reputation and guide strategy by searching for critical conversations taking place on the social web. Podcast: Play in new window | Download



Marketing to Women Conference Celebrates 10 Years
Air Date: March 12, 2014

0 Marketing to Women Conference Celebrates 10 Years as Maria speaks with Nan McCann, the President of PME Enterprises and the Founder of the premier marketing conferences M2W, M2Moms, M2W-HW and Women Mean Business! Week. Podcast: Play in new window | Download



How America’s Women Achievers Become Leaders
Air Date: February 4, 2014

0 Anne Doyle , author of Power Up! How America’s Women Achievers Become Leaders discusses her new book which explores how Americans women achievers are becoming tomorrows leaders. Podcast: Play in new window | Download



Momarchy: Why Moms Rule the World
Air Date: January 28, 2014

0 Momarchy: Why Moms Rule the World as Maria welcomes back Mary Van Note and Beth Perro-Jarvis from Minneapolis-based consulting firm Ginger.  They talk about their new book that profiles the role of mom in American culture and commerce. Podcast: Play in new window | Download



Mommy Bloggers: Stereotypes, Creativity and Engagement
Air Date: January 22, 2014

0 Mommy Bloggers: Stereotypes, Creativity and Engagement as Maria speaks with Holly Pavlika, the Senior VP of Strategy at Collective Bias and founder of MOMentum Nation. Holly discusses the stereotypes of  Mommy Bloggers and how she is not really the pony tail, yoga pants-wearing woman of our imaginations, how bloggers spend a ton of time on […]



SheSpeaks Women Predict 2014 Survey Findings Revealed
Air Date: January 15, 2014

1 SheSpeaks founder Aliza Freud discusses findings from the SheSpeaks Women Predict 2014 Survey and how women feel optimistic and in-control moving into the new year, and how they feel empowered into their own financial situations and personal health. Podcast: Play in new window | Download



Revolutionizing Womens Fitness
Air Date: January 8, 2014

0 Nicole DeBoom, the Founder and CEO of Skirt Sports, Inc. creator of the original running / fitness skirt talks to Maria about her work Revolutionizing Womens Fitness. Podcast: Play in new window | Download



Social Engagment with Maryanne Conlin
Air Date: December 17, 2013

0 Talking Social Engagment with Maryanne Conlin, an award-winning social media expert and CEO of RedRopes Digital.  Her efforts are focused on food, sustainable industries, Hispanic consumers and marketing to moms, her award-winning agencies work with mid to large size companies in food, consumer goods and non-profits and have included: The National Restaurant Association, Avocados […]