New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Marketing to the Likeable Mom and The Like Cycle
Air Date: August 19, 2014

0 Marketing to the Likeable Mom and The Like Cycle as Maria speaks with Samantha Skey the CRO and CMO of womens lifestyle media platform, SheKnows. We hear about her recent whitepaper that discusses how moms connect with and react to technology, specifically with regard to the social media content they create, share, and seek. […]



Empowering and Challenging Women Over 50: Aging But Dangerous
Air Date: August 12, 2014

0 Jean Ketcham and Suzanne Bates, the Co-founders of Aging But Dangerous, share how they inspire, empower and challenge women over 50 to self-fulfill, self-actualize and live their lives to the absolute fullest by hosting recreational events like skydive outings, white water rafting trips and more. Podcast: Play in new window | Download



The Happiness Factor: Cultivating the Competitive Advantage of Happiness
Air Date: August 5, 2014

0 Discussing The Happiness Factor as Maria speaks with Nancy O Brien and Linda Saggau, the co-founders of Experience Happiness. Their goal is helping organizations cultivate the competitive advantage of happiness. Podcast: Play in new window | Download



Unorthodox Marketing Approaches with Michael Houlihan and Bonnie Harvey
Air Date: July 29, 2014

0 Talking Unorthodox marketing approaches as Maria welcomes Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and the co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand. Podcast: Play in new window | Download



Importance of Google for New Boomer Product Launches
Air Date: July 15, 2014

0 Talking about the Importance of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50 plus are shopping for beauty products online more than they are using any other single distribution channel for the same purpose. Podcast: Play in new window | Download



Leveraging Parent Leaders to Drive Awareness
Air Date: July 8, 2014

0 Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media. Podcast: Play in new window | Download



Tapping Into Your Leadership Energy with Cheryl Leitschuh
Air Date: July 1, 2014

0 Tapping Into Your Leadership Energy with Leadership Energy Consultant Cheryl Leitschuh, Ed.D., RCC  as she shares ways to unlock the secrets of your success. Cheryl has a doctorate in psychology and works with major corporations and individuals on using the right tools at the right time. She has an entire book based on these […]



Women Millionaires – Are They Different Than Men?
Air Date: June 24, 2014

0 Women Millionaires – are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question. Podcast: Play in new window | Download



What The Modern Shopper Looks Like
Air Date: June 17, 2014

0 Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings Podcast: Play in new window | Download



John Gerzema and The Athena Doctrine
Air Date: June 10, 2014

0 John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future , is back to discussReception of The Athena Doctrine: One Year Later. Related articles across the web Skirts in the Boardroom Women and Their Economic Power […]