New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Marketing Green to Female Homeowners
Air Date: January 27, 2015

0 Marketing Green to female homeowners as Maria speaks with Cindy Ojczyk, the founder of  More Than A Beautiful Home.  Cindy tells us about Simply Green Design, where she steers clients through the often-overwhelming process of understanding options for designing and decorating their homes. Podcast: Play in new window | Download



Its Not Email – Its Evidence: Sony E-mail Hacking Revisited
Air Date: January 20, 2015

0 The Sony E-mail Hacking Illustrates That It Is A Whole New World When Thinking About E-mails. Maria Reitan speaks with Michelle Lee Flores,  a Labor Attorney with the law firm of Cozen O Conner based in Los Angeles. Michelle offers us some very important things to remember when writing e-mails. Podcast: Play in new window | Download



Carrot Coaching with Ann Kerr Romberg
Air Date: January 13, 2015

0 Maria Reitan discusses Carrot Coaching with Ann Kerr Romberg, an Executive Coach – Equine-Guided Education Specialist and founder of Carrot Coach. She correlates matching up horses and personal coaching to show us how she came up with the concept of carrot coaching. Podcast: Play in new window | Download



Exploring The Lives of Female Authors Over Age 60
Air Date: December 30, 2014

0 Ms Burroway discusses her new book, A Story Larger Than My Own: Women Writers Look Back on Their Lives and Careers, exploring the lives of female authors over age 60 such as Margaret Atwood, Erica Jong and Jane Smiley. Podcast: Play in new window | Download



Managing Stress, Finding Inner Peace, and Uncovering Happiness with Barb Schmidt
Air Date: December 23, 2014

0 Maria welcomes  author. businesswoman and spiritual teacher Barb Schmidt, about practical spirituality in a modern world by way of her new book titled The Practice: Simple Tools for  Managing Stress, Finding Inner Peace, and Uncovering Happiness. Schmidt has worked with the Dalai Lama, Dr. Jane Goodal, Deepak Chopra, and Marianne Williamson and explains to Reitan how her […]



How Baby Boomers are Changing the Way We Think
Air Date: December 16, 2014

0 Maria speaks with Chris Farrell, the Chief economics correspondent for American Public Medias daily radio program, Marketplace  about his new book, Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life Podcast: Play in new window | Download



Shelton Wilder: From Shark Tank to Stylist; Lessons from the Trenches
Air Date: December 9, 2014

0 Maria speaks with Shelton Wilder, entrepreneur, designer, personal stylist and Shark Tank survivor. You may remember The Shemie – a modern line of slips that was funded with a successful kickstarter campaign and went on to be the must-have undergarment by trendy young women. Her company Shelton Style helps women access, shop, style and […]



Raising Healthy Kids in an Unhealthy World with David Altshuler
Air Date: November 25, 2014

0 David Altshuler is the author of  Raising Healthy Kids in an Unhealthy World. He explains  the tools we need to equip ourselves to raise healthy kids and how do we make sure were keeping the lines of communications open with our kids so we can stay connected with them and therefore connected with their needs? […]



Holiday Shopping Outlook for Mom With Nicole Feliciano
Air Date: November 18, 2014

0 Maria looks at the Holiday Shopping Outlook for Mom with Nicole Feliciano the CEO of Momtrends Media. Nicole is a former executive at Ralph Lauren that went on to launch the Momtrends blog in 2007. Podcast: Play in new window | Download



Buying and Selling – Ensuring Women Get Their Worth with Michelle Seiler-Tucker
Air Date: November 11, 2014

0 Buying and Selling – Ensuring Women Get Their Worth as Maria speaks with Michelle Seiler-Tucker, the Author of How to Sell Your Business for More Than Its Worth. Michelle Seiler- Tucker is the leading authority on buying, selling and improving Podcast: Play in new window | Download