New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Driving Breast Cancer Awareness with Susan G Komen
Air Date: March 24, 2015

0 Driving Breast Cancer Awareness with Susan G Komen as Maria Reitan speaks with Laura Mintz, CEO of Elevate My Brand. Laurie how her agency got to build an event with the help of the Komen organization and how celebrity fashion designer and author  Lauren Conrad got involved. Podcast: Play in new window | Download

Aerie and Their Unretouched Selfie Campaign for Real Young Women
Air Date: March 17, 2015

0 Talking about Aerie and their Unretouched Selfie Campaign for  Real Young Women as Maria Retian speaks with Jenny Altman, Aeries Fit and Style Expert. Podcast: Play in new window | Download

The Big Fat Surprise on Nutrition and Dietary Fats
Air Date: March 10, 2015

0 We learn about The Big Fat Surprise,  as Author and investigative journalist Nina Teicholz reveals the unthinkable: that everything we thought we knew about dietary fats is wrong. She documents how the past sixty years of low-fat nutrition advice has amounted to a vast uncontrolled experiment on the entire population, with disastrous consequences for our health. […]

Millennial Home Trends with Jill Waage
Air Date: March 3, 2015

0 Maria Reitan discusses Millennial Home Trends,  based on the latest results of Better Homes and Gardens annual survey on the attitudes and behaviors of home buyers in the United States, with Jill Waage Executive Editor, Better Homes and Garden Brand. Podcast: Play in new window | Download

Women and Financial Security with Joann Eisenhart
Air Date: February 24, 2015

0 Maria Reitan discusses Women and Financial Security with Joann (Jo) Eisenhart, Ph.D., the senior vice president of human resources, facilities and philanthropy for Northwestern Mutual. Joann also shares with us some details from their  Elements of Success Study,  commissioned by Northwestern Mutual to discover how women define success and achievement in their lives. […]

Shopping Compulsion with Terrence Shulman
Air Date: February 17, 2015

0 Discussion on shopping compulsion as Maria Reitan welcomes Terrence Shulman, the Founder/Director of The Shulman Center for Compulsive Theft, Spending and Hoarding in metro-Detroit. Podcast: Play in new window | Download

Creating a Generosity Plan with Kathy LeMay
Air Date: February 10, 2015

0 Creating a Generosity Plan as Maria Reitan speaks with Kathy LeMay, the founder, president, and CEO of Raising Change. Kathy discusses helps organizations raise capital to advance social change agendas and individuals create Generosity Plans to help change the world. Podcast: Play in new window | Download

Margie Baldock and the Mother Lode Manifesto
Air Date: February 3, 2015

0 Maria Reitan speaks with Margie Baldock, author of the Mother Lode Manifesto. Margie explains how the book is not just a book , but a call to action for women to take responsibility – of their finances, their future,  and their lives. Plus she discusses her big goal – creating one million new female millionaires. […]

Marketing Green to Female Homeowners
Air Date: January 27, 2015

0 Marketing Green to female homeowners as Maria speaks with Cindy Ojczyk, the founder of  More Than A Beautiful Home.  Cindy tells us about Simply Green Design, where she steers clients through the often-overwhelming process of understanding options for designing and decorating their homes. Podcast: Play in new window | Download

Its Not Email – Its Evidence: Sony E-mail Hacking Revisited
Air Date: January 20, 2015

0 The Sony E-mail Hacking Illustrates That It Is A Whole New World When Thinking About E-mails. Maria Reitan speaks with Michelle Lee Flores,  a Labor Attorney with the law firm of Cozen O Conner based in Los Angeles. Michelle offers us some very important things to remember when writing e-mails. Podcast: Play in new window | […]