New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Importance of Google for New Boomer Product Launches
Air Date: July 15, 2014

0 Talking about the Importance of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50 plus are shopping for beauty products online more than they are using any other single distribution channel for the same purpose. Podcast: Play in new window | Download



Leveraging Parent Leaders to Drive Awareness
Air Date: July 8, 2014

0 Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media. Podcast: Play in new window | Download



Tapping Into Your Leadership Energy with Cheryl Leitschuh
Air Date: July 1, 2014

0 Tapping Into Your Leadership Energy with Leadership Energy Consultant Cheryl Leitschuh, Ed.D., RCC  as she shares ways to unlock the secrets of your success. Cheryl has a doctorate in psychology and works with major corporations and individuals on using the right tools at the right time. She has an entire book based on these […]



Women Millionaires – Are They Different Than Men?
Air Date: June 24, 2014

0 Women Millionaires – are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question. Podcast: Play in new window | Download



What The Modern Shopper Looks Like
Air Date: June 17, 2014

0 Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings Podcast: Play in new window | Download



John Gerzema and The Athena Doctrine
Air Date: June 10, 2014

0 John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future , is back to discussReception of The Athena Doctrine: One Year Later. Related articles across the web Skirts in the Boardroom Women and Their Economic Power […]



Connecting with Teen Consumers with Megan Grassell
Air Date: June 3, 2014

0 Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world. Megan explains how her idea came about some issues […]



The Breakout Brand Strategy with Christine Barney
Air Date: May 27, 2014

1 Talking with the author of The Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about a recently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize […]



Engaging Millennials – Hastags or Not
Air Date: May 20, 2014

0 Engaging Millennials – Hastags or Not as Maria speaks with MaryLeigh Bliss, the Trends Editor and Strategic Consultant at Ypulse about her recent MediaPost article that tells us How To Hashtag The Right Way. She explains to keep in mind to avoid hashtag abuse and become hashtag relevant in our campaigns. Related articles across the web Women and Social […]



The Gender Gap, Women and Poverty with Ariane Hegewisch
Air Date: May 13, 2014

0 Talking The Gender Gap, Women and Poverty with Ariane Hegewisch, Study Director at Institute for Women’s Policy Research. She discusses a new study entitled The Gender Wage Gap by Occupation and by Race and Ethnicity Related articles across the web Green Moms Social Study Shopping Rituals of the American Mom Leveraging Gender Differences in the […]