New Episodes Air tuesday 3 pm Eastern Time

About Purse Strings

Purse Strings, with Maria Reitan (President and Chief Strategy Officer of Lola Red) is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Reaching Real Women With Real Ads
Air Date: June 23, 2015

0 Reaching Real Women With Real Ads as Maria Reitan welcomes Sara Mitzner, content director for Swimsuits for All –where women sizes 8 and above can find flattering swimsuits to fit any figure. Swimsuits for All made waves with its print ad in the 2015 Sports Illustrated swimwear issue. They discuss women, body image and the media.



Breaking Gender Barriers in Advertising
Air Date: June 16, 2015

0 Breaking Gender Barriers in Advertising is our topic and Maria Reitan discusses it with Janet Kestin, who co-founded SWIM and is the Author of Darling You Can’t Do Both. Swim is  a creative leadership training lab for advertising creatives and marketers.



Swaying Influencers with Tiffany Romero
Air Date: June 9, 2015

0 Swaying Influencers as Maria Reitan welcomes Tiffany Romero, the President of Influencer Management for The Sway Group. Tiffany tells us about her work which includes representing some of the most well-known and rising star publishers across multiple social media platforms.



Why Marketing to Women Doesn’t Work
Air Date: June 2, 2015

0 Maria Reitan speaks with Jenny Darroch, the Professor of Marketing for the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. Jenny explains what she seeks to point out in her book entitled Why Marketing to Women Doesn’t Work.



Women and Finances with Margit Lund
Air Date: May 26, 2015

0 Margit J Lund, Financial Associate from Thrivent Financial discusses Women and Finances. Margit explains how she helps their membership organization of Christians, and why their purpose is to serve their members and society by guiding both to be wise with money and live generously.



Contagious: Why Things Catch On with Jonah Berger
Air Date: May 19, 2015

0 Wharton Professor Jonah Berger, author of Contagious: Why Things Catch On. Maria Reitan speaks to Jonah about the book, which offers the secret science behind word-of-mouth and social transmission and how the listed basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to services and ideas within organizations.



Advancing Women and Engaging Men
Air Date: May 12, 2015

0 On Today’s show Host Maria Reitan talks with Jeffery Tobias Halter – a consultant and gender strategist and the president of YWomen. Ywomen is a strategic consulting company focused on helping me and women to understand and unleash the power of women in organizations. Jeffery is the former director of diversity business development for […]



Veronika Miller Talks Modenus
Air Date: May 5, 2015

0 On this episode Veronika Miller of Modenus tells how she got into the market & how her eclectic background helped guide her success from McDonald’s to her own design business. Join host Maria Reitan on this edition of Purse Strings!



Alpha Women Panel Insights
Air Date: April 28, 2015

0 Mary Van Note and Beth Perro-Jarvis, the women behind Ginger Consulting LLC, are back to talk to Maria Reitan about the latest insights from their Alpha Panel on a slew of timely topics.



Purse Strings Talks Women on $20’s
Air Date: April 21, 2015

0 Purse Strings host Maria Reitan talks with Barbara Ortiz Howard and Susan Ades Stone, Co-directors of the push for the Women on 20s, putting a woman on the revised $20 bill and how you can get involved.