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About Purse Strings

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

The State of the American Mom
Air Date: May 14, 2013

Discussion of the state of the American Mom with Independent marketing strategy consultant Michal Clements, the Founder and CEO of Insight to Action and the co-author of Tuning into Mom: Understanding Americas Most Powerful Consumer.



A Roadmap for Leadership
Air Date: April 30, 2013

Laying out a RoadMap for Leadership with Selena Rezvani, the Co-President for Womens Roadmap and a recognized consultant, author, and speaker on women and leadership. Selena is also the author of PUSHBACK: How Smart Women Ask—And Stand Up—For What They Want and The Next Generation of Women Leaders.



Women and Leadership; Social Media Content Solutions for Business
Air Date: April 23, 2013

Social Media Content Solutions for Business as Maria speaks with Tania Yuki is CEO and Founder of Shareablee. Tania discusses findings from a survey of female professionals, executives and entrepreneurs on the topic of leadership, plus she tells us her thoughts on what is holding women from advancing in their careers.



New Era Moms and the Issues Working Moms and Mom Entrepreneurs Face
Air Date: April 16, 2013

Learn about New Era Moms, a weekly web show about the REAL issues we face as working moms and mom entrepreneurs, with Valeska Jacques, Co-Founder of Rivvid. We also hear her recommendation on what companies should use as metrics of success on a platform like Rivvid, plus she discusses driving engagement and how the platform was conceived.



Marketing to Women Conference 2013 Preview
Air Date: April 9, 2013

Marketing 2 Women Conference 2013 Preview as Maria is joined by Jacinta Devlin, the project manager for PME Enterprises – the folks that put on the marketing to women conference, coming up April 16 in Chicago.



Women at Work: Is Yahoo Setting a Bad Example?
Air Date: April 2, 2013

Women at Work: Is Yahoo setting a bad example? Cynthia Good from The Little Pink Book talks about the hotly debated CEO Marissa Mayer decision to squelch the telecommuting at Yahoo! What does Yahoo gain with this decision? What does it stand to lose? Plus, how does this announcement impact women in the workplace.



The New Single Boomer with Joan Rogliano
Air Date: March 19, 2013

Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood.



Maximizing Advocacy in the UK with Anthony Donaldson
Air Date: March 12, 2013

Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result – five golden rules for maximizing advocacy.



Increasing Workplace Diversity
Air Date: March 5, 2013

Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to crack the code on how to move women from middle management to upper management in larger numbers , Dr. Anand shows us what things do they need to understand to accomplish this more successfully.



Creating Mom-entum with Holly Pavlika
Air Date: February 26, 2013

Creating Mom-entum with Holly Pavlika, the President of MOMentumNation LLC. Holly gives us her thoughts on an Engage Mom post that quoted a study from the Social Studies Group and V3 Integrated Marketing. The study focused on how mom bloggers diversify their social channels to drive engagement.