Latest Show Episodes & Updates
Keeping Up With Female Workforce DemandsAir Date: March 16, 2010
Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Woman’s Nation Changes Everything. How companies aren’t keeping up with the demands of their female workforce.
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Air Date: March 9, 2010
Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society’s take on generosity and how social media is amplifying the cause.
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Air Date: February 23, 2010
Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment.
Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.
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Air Date: February 16, 2010
Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies.
She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.
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Air Date: February 9, 2010
Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.
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Air Date: February 2, 2010
Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence.
The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms – who are incredibly influencial – really think about environmental issues.
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Air Date: January 26, 2010
Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?
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Air Date: January 19, 2010
Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world’s leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market.
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Air Date: January 12, 2010
Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girl’s Guide to Life and The Modern Girl’s Guide to Sticky Situations.
Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.
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Air Date: December 22, 2009
Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.
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