Bob Garfield on Positioning of Public Relations
December 8, 2009 by Daron Babin
Filed under Uncategorized
Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.
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Bob Garfield PRSA 2009 Keynote
December 1, 2009 by Daron Babin
Filed under Uncategorized
Bob Garfield, columnist for AdAges weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.
Podcast: Play in new window | Download
