Integrating Social Media
December 1, 2009 by Daron Babin
Filed under Uncategorized
Johna Burke, Senior Vice President of Marketing for BurrellesLuce, discusses social media activity and how those can integrate holistically with an overall campaign.
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Corporate Social Responsibility Panel and Cause Marketing
November 24, 2009 by Daron Babin
Filed under Uncategorized
Jayne O Donnell, retail reporter for USA TODAY, and author of Gen BuY: How Tweens, Teens and Twentysomethings are Revolutionizing Retail, discusses her particiaption on the Corporate Social Responsibility panel at the PRSA 2009 International Conference plus her thoughts on young retailers and Cause Marketing.
Podcast: Play in new window | Download
Sharing Press Content Via the Social Web
November 17, 2009 by Daron Babin
Filed under Uncategorized
Jason Kintzler, Founder of PitchEngine, a web tool enabling PR professionals to package and share press content via the social web, discusses how his company is migrating out of beta testing and is exhibiting at the conference for the first time.
Podcast: Play in new window | Download
