Social Media and its Transformative Effects
October 23, 2007 by Daron Babin
Filed under Uncategorized
Brandy Shapiro Babin speaks with Paul Gillen about Public Relation Practitioners driving the social media efforts in their organizations. He states that Marketing is shifting to a conversation basis and PR practitioners are the conversationalists. In discussing the importance of New Media, he states the traditional mainstream media used to be the key influencer, but now we are seeing the influx of blogs, podcasts, and social networks; they are even influencing mainstream network media.
Podcast: Play in new window | Download
