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PR Strategy in Social Media

PRSA Digital Impact Conference Co-Chair Eric Schwartzman talks about his fascination with the number of questions generated with each session, and gives his take on the role public relations strategy plays in social media.

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The Future of Public Relations

Larry Weber talks about, The Era of Engagement and how people are controlling it; He also discusses why marketers must embrace digital media to stay ahead of the curve; and he forecasts the era of social media moving over to the B2B world

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Social Media and its Transformative Effects

Brandy Shapiro Babin speaks with Paul Gillen about Public Relation Practitioners driving the social media efforts in their organizations. He states that Marketing is shifting to a conversation basis and PR practitioners are the conversationalists. In discussing the importance of New Media, he states the traditional mainstream media used to be the key influencer, but now we are seeing the influx of blogs, podcasts, and social networks; they are even influencing mainstream network media.

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Measuring the Impact of Social Media

Donald K. Wright, Professor of Public Relations at Boston University talks about measuring the impact of social media on location from the PRSA 2007 International Conference.

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