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Social Media and Global Conversation

Alan Scott, senior vice president and chief marketing officer of Dow Jones & Company discusses new product offers in the marketplace and his participation in the Social Media: Welcoming Employees to the Global Conversation panel.

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State of Canadian Public Relations

Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism, social media and more.

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Sphere of Influence of Key Opinion Leaders in Health Care Social Media

Kyung Han, co founder and Managing Partner of EmPower Research LLC, discusses his participation on the Sphere of Influence of Key Opinion Leaders in Health Care Social Media panel at the PRSA 2009 International Conference.

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Learning Social Media and Market Trends

Erica Holloway, Communications Advisor for the County of San Diego, discusses how she is attending the PRSA 2009 International Conference to expand her range of social media and what is on the cutting edge of the market.

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Softscribe Green PR

Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality, and how they provide to clients a blend social media, traditional public relations and technology-based solutions.

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Social Media Public Relations

“Marketing Over Coffee” podcast co-hosts John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”

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Measurement and Community

Conference attendee Bob Wilson discusses the importance of measurement and community, something his clients ask for on a regular basis. He also discusses the influence of blog scoring, and how he is working with a client on incorporating social media into their public relations work.

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Economic Development with Social Media

Attendee Beth Schmidt, with the Oklahoma Department of Commerce, shares what she learned from the conference, such as creating social media press releases. Also, she discusses her work in combining economic development with social media.

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Organizing PRSA Digital Impact

Judy Voss, PRSA director of Professional Development, takes us behind the scene of organizing The Digital Impact conference, from lining up co-chairs to the implementation of social media into the second annual conference.

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Genesis of PRSA Digital Impact Conference

PRSA Digital Impact Conference Co-Chair Elizabeth Albrycht talks about the genesis of the conference. Also, she discusses the need to cut through the noise that social media brings to get to the richness of community, and she reflects on the progress social media has made being injected into the public relations space.

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