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Measurement and Community

Conference attendee Bob Wilson discusses the importance of measurement and community, something his clients ask for on a regular basis. He also discusses the influence of blog scoring, and how he is working with a client on incorporating social media into their public relations work.

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Are Men in PR Endangered Species

Discussing the latest research to see if is fact or fiction that Men in Public Relations are an Endangered Species with our panel that includes John Edelman, Rochelle Ford and Brad Mcafee or Porter Novelli

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Adapting to Constant Change

Brandy Shapiro Babin talks with Bill Murray, new president and COO of The Public Relations Society of America.

Brandy and Bill talk about Information, collaboration and engagement in the Public Relations field. They also speak about how to adapt to constant change and the two aspects of New Media: Authenticity and Immediacy.

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The Effectiveness of Emerging Media

Brandy Shapiro Babin speaks with Michael Pranikoff about Emerging Media. He explains that Emerging Media is anything but new and when marketers push out a message, there needs to be tracking and measurement in order to gauge its effectiveness.

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Social Media and its Transformative Effects

Brandy Shapiro Babin speaks with Paul Gillen about Public Relation Practitioners driving the social media efforts in their organizations. He states that Marketing is shifting to a conversation basis and PR practitioners are the conversationalists. In discussing the importance of New Media, he states the traditional mainstream media used to be the key influencer, but now we are seeing the influx of blogs, podcasts, and social networks; they are even influencing mainstream network media.

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The Changing Landscape of the PR Industry

Brandy talks with Steve Shannon, of BurrellsLuce, how Public Relation professionals have traditionally focused on output, but are now making the next step towards linking it to outcomes and bridging the gap between the two.

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PRSA 2007 Atlas Award Winner Loula Zaklama

Loula Zaklama, the president and managing director, Rada Research and Public Relations in Cairo is one of the recipients of the 2007 PRSA Atlas Award for Lifetime International Achievement speaks exclusively with Brandy Shapiro Babin.

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Think The Press Release is Dead

Think the press release is dead? Think again. Savvy public relations pros are taking news releases to new heights. This teleseminar explores a new press release format for the Web that combines text, captioned photos, audio and video on-demand and pre-approved quotes for busy journalists filing on deadline and citizen journalists who may never call you for comment.

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PRSSA President Melissa Csuhran

An interview with Melissa Csuhran, 2007-2008 PRSSA President, who enters the presidency after serving as vice president of internships and job services in 2006 and 2007.

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Public Relations Code of Ethics

Learn about the Public Relations Societies ethical practices of managing communication, relationships and reputation in order to achieve organizational objectives, while also balancing the public good.

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