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Public Relations versus Advertising

Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.

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Bob Garfield on Positioning of Public Relations

Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

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State of Canadian Public Relations

Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism, social media and more.

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Bob Garfield PRSA 2009 Keynote

Bob Garfield, columnist for AdAges weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

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Barack Obama: A Case Study in Public Relations and the Citizens Campaign

Michael Smith, CEO and founder of Michael Smith Business Development Inc., joins us following his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.

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Building a Case for Public Relations

David Rockland, Partner and Managing Director, Global Research and Stromberg Consulting, New York, for the Ketchum Global Research Network discusses his participation in the PRSA 2009 presentation on Building a Case for Public Relations.

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PRSA Gold Anvil Award Winner Michael Herman

Michael Herman, APR, S.A.G.E., Fellow PRSA, chief executive officer, Communication Sciences International, LLC, is awarded the PRSA Gold Anvil Award for being a public relations practitioner whose accomplishments have made a major contribution to the profession.

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Raising Public Relations Practice Standards

John Paluszek, Chair of Global Alliance for PR and Communications Management for Ketchum tells us about the Global Alliance and its objective to advocate and to raise the standards of Public Relations practices.

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Softscribe Green PR

Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality, and how they provide to clients a blend social media, traditional public relations and technology-based solutions.

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Social Media Public Relations

“Marketing Over Coffee” podcast co-hosts John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”

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