ROI of the Press Release
December 9, 2009 by Daron Babin
Filed under Uncategorized
Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.
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Think The Press Release is Dead
October 22, 2007 by Daron Babin
Filed under Uncategorized
Think the press release is dead? Think again. Savvy public relations pros are taking news releases to new heights. This teleseminar explores a new press release format for the Web that combines text, captioned photos, audio and video on-demand and pre-approved quotes for busy journalists filing on deadline and citizen journalists who may never call you for comment.
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