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Measurement and Community

Conference attendee Bob Wilson discusses the importance of measurement and community, something his clients ask for on a regular basis. He also discusses the influence of blog scoring, and how he is working with a client on incorporating social media into their public relations work.

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The Effectiveness of Emerging Media

Brandy Shapiro Babin speaks with Michael Pranikoff about Emerging Media. He explains that Emerging Media is anything but new and when marketers push out a message, there needs to be tracking and measurement in order to gauge its effectiveness.

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New Media Bootcamp

Brandy Shapiro Babin speaks to Eric Schwartman about his program, New Media Boot camp. Through this program Eric helps individuals who are looking to come up to speed on Facebook, The Blogosphere, Podcasting, Measurement, SEO, Email Marketing, etc in a short period of time. They will also gain insight on how to communicate professionally with their audience.

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Measuring the Impact of Social Media

Donald K. Wright, Professor of Public Relations at Boston University talks about measuring the impact of social media on location from the PRSA 2007 International Conference.

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