Reaching U.S. Asian Indian Audiences
April 20, 2009 by Daron Babin
Filed under Uncategorized
Communicators and marketers are increasingly interested in reaching U.S. Asian Indian audiences. Guests Sharmila Fowler from New American Dimensions and Anna Xie from interTrend Communications will share key insights from their recently-released study of this dynamic and influential community.
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The Effectiveness of Emerging Media
October 23, 2007 by Daron Babin
Filed under Uncategorized
Brandy Shapiro Babin speaks with Michael Pranikoff about Emerging Media. He explains that Emerging Media is anything but new and when marketers push out a message, there needs to be tracking and measurement in order to gauge its effectiveness.
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