Organizing PRSA Digital Impact

Judy Voss, PRSA director of Professional Development, takes us behind the scene of organizing The Digital Impact conference, from lining up co-chairs to the implementation of social media into the second annual conference.

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Genesis of PRSA Digital Impact Conference

PRSA Digital Impact Conference Co-Chair Elizabeth Albrycht talks about the genesis of the conference. Also, she discusses the need to cut through the noise that social media brings to get to the richness of community, and she reflects on the progress social media has made being injected into the public relations space.

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PR Strategy in Social Media

PRSA Digital Impact Conference Co-Chair Eric Schwartzman talks about his fascination with the number of questions generated with each session, and gives his take on the role public relations strategy plays in social media.

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