ROI of the Press Release
December 9, 2009 by Daron Babin
Filed under Uncategorized
Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.
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Sharing Press Content Via the Social Web
November 17, 2009 by Daron Babin
Filed under Uncategorized
Jason Kintzler, Founder of PitchEngine, a web tool enabling PR professionals to package and share press content via the social web, discusses how his company is migrating out of beta testing and is exhibiting at the conference for the first time.
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