Social Media and its Transformative Effects

Brandy Shapiro Babin speaks with Paul Gillen about Public Relation Practitioners driving the social media efforts in their organizations. He states that Marketing is shifting to a conversation basis and PR practitioners are the conversationalists. In discussing the importance of New Media, he states the traditional mainstream media used to be the key influencer, but now we are seeing the influx of blogs, podcasts, and social networks; they are even influencing mainstream network media.

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Steve Shannon of Burelles

Steve Shannon of Burrelles discusses how his company not only monitors print media, but newspapers, consumer magazines, trade magazines, but also the Internet for news related websites, blogs, etc.

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