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ROI of the Press Release

Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.

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Haagen Dazs Ice Cream Correlation with Honey Bees

Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.

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Celebrity Public Relations

Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.

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PHD Jonathan Slater

Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns course for students and instructors to assist in learning to become a public relations professional.

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Public Relations versus Advertising

Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.

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Bob Garfield on Positioning of Public Relations

Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

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PRSA 2009 International Conference Testimonial-Ralph Davila

Maria interviews Ralph Davila, an award-winning PR and communications professional in the Cleveland/Akron area, on his experience at the PRSA 2009 International Conference.

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PRSSA Students Perspective of PRSA 2009 International Conference

Maria Reitan interviews several PRSSA students representing the University of Hartford share their networking experiences at the PRSA 2009 International Conference.

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Arianna Huffington and Wendell Potter Keynote

Huffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote.

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Bob Garfield PRSA 2009 Keynote

Bob Garfield, columnist for AdAges weekly Ad Review and co-host of NPRs On the Media, discusses how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.

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