Latest Show Episodes & Updates
Think The Press Release is DeadAir Date: October 22, 2007
Think the press release is dead? Think again. Savvy public relations pros are taking news releases to new heights. This teleseminar explores a new press release format for the Web that combines text, captioned photos, audio and video on-demand and pre-approved quotes for busy journalists filing on deadline and citizen journalists who may never call you for comment.
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Air Date: October 22, 2007
An interview with Melissa Csuhran, 2007-2008 PRSSA President, who enters the presidency after serving as vice president of internships and job services in 2006 and 2007.
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Air Date: October 22, 2007
Brandy Shapiro Babin Speaks with Kami Watson Huyse and Eric Schwartzman discuss Power Blogging from the 2007 PRSA International Conference.
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Air Date: October 22, 2007
Phil Gomes of Edelman informs us on how the living room conversations have gone online and how corporations need to abandon, boardroom language in order to learn the language of the living room and become a contributing part of the online communities as opposed to being seen as an interloper.
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Air Date: October 22, 2007
Brandy Shapiro Babin interviews John Deveney president of Deveney Communications, who was named PR NEWS Agency Executive of the Year.
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Air Date: October 22, 2007
Coca Cola Director of Communications Ray Crockett, who moderated a session at PRSA 2007 on Collaborating to Influence Change talks to Brandy Shapiro Babin about Advancing both the Profession and the Professional.
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Air Date: October 22, 2007
Brian Tierney gives the Keynote at PRSA07 and tells the audience why he is “Platform Agnostic” and focused on monetizing on every platform; and how to maintain the integrity of the editorial process, while still remaining flexible and relevant.
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Air Date: October 22, 2007
Learn about the Public Relations Societies ethical practices of managing communication, relationships and reputation in order to achieve organizational objectives, while also balancing the public good.
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Air Date: October 16, 2007
Concetta Stewart, Dean of Communications for Temple University, informs us of the important role of Public Relations in the launching of a product or in targeting a market. She speaks of how PR practitioners must share information, build relationships through networking and how to get out in front of the issues and trends as opposed to reacting to them.
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Air Date: October 16, 2007
David Fantel, VP of PR of Visit Milwaukee, discusses how Destination Marketing is a vital tool in generating interest and advertising his city; and how he has worked diligently to make Milwaukee TV/Film industry friendly. He noted that TV/Film is a 60 billion dollar industry and by creating lucrative tax credits, The City of Milwaukee hopes to make their city more attractive in order to capture a portion of that revenue.
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