Latest Show Episodes & Updates
The Future of Public RelationsAir Date: October 23, 2007
Larry Weber talks about, The Era of Engagement and how people are controlling it; He also discusses why marketers must embrace digital media to stay ahead of the curve; and he forecasts the era of social media moving over to the B2B world
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Air Date: October 23, 2007
Under Secretary of State for Public Diplomacy and Public Affairs Karen Hughes discusses the Role of Public Relations in Public Diplomacy during her keynote presentation Waging Peace — The New Paradigm for Public Diplomacy.
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Air Date: October 23, 2007
Brandy Shapiro Babin speaks with Michael Pranikoff about Emerging Media. He explains that Emerging Media is anything but new and when marketers push out a message, there needs to be tracking and measurement in order to gauge its effectiveness.
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Air Date: October 23, 2007
Brandy Shapiro Babin speaks with Paul Gillen about Public Relation Practitioners driving the social media efforts in their organizations.
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Air Date: October 23, 2007
Brandy Shapiro Babin speaks to Eric Schwartman about his program, New Media Boot camp. Through this program Eric helps individuals who are looking to come up to speed on Facebook, The Blogosphere, Podcasting, Measurement, SEO, Email Marketing, etc in a short period of time. They will also gain insight on how to communicate professionally with their audience.
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Air Date: October 23, 2007
Know what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your How do I…? questions.
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Air Date: October 23, 2007
Brandy talks with Steve Shannon, of BurrellsLuce, how Public Relation professionals have traditionally focused on output, but are now making the next step towards linking it to outcomes and bridging the gap between the two.
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Air Date: October 23, 2007
An interview with University of Georgia Professor Lynne M. Sallot, Ph.D., APR, Fellow PRSA, and the PRSA Outstanding Educator Award Winner for 2007
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Air Date: October 22, 2007
Loula Zaklama, the president and managing director, Rada Research and Public Relations in Cairo is one of the recipients of the 2007 PRSA Atlas Award for Lifetime International Achievement speaks exclusively with Brandy Shapiro Babin.
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Air Date: October 22, 2007
Brandy Shapiro Babin talks with Dr. Vincent Hazleton about the characteristics of successful independent practitioners. He talks about the business and individual characteristics that are related to economic success.
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