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About PRSA Conference

The Public Relations Society of America (PRSA) is the world’s largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FM’s “Cover Story” and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSA’s Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award — the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness — also are featured each year on “Cover Story.” To learn more about PRSA, visit www.prsa.org.

Latest Show Episodes & Updates

GLBT Community Outreach
Air Date: March 16, 2009

Outreach and Corporate Best Practices in the GLBT Community.



Black Media and Loyalty of Black Consumers
Air Date: February 23, 2009

Gaining notice within Black media, gaining loyalty of Black consumers and building partnerships with grass roots organizations. Guests are Hazel Edney Trice, editor-in-chief National Newspapers Publishers Association news service and Blackpressusa.com; Neil Foote, president of Foote Communications; and Maiya Hollie, public relations director, REACH Media Inc./The Tom Joyner Morning Show.

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2008 PRSA Chapter Diversity Award Winners
Air Date: December 15, 2008

the 2008 PRSA Chapter Diversity Award Winners discuss the real significance of having diversity in chapters, why people should care about diversity plus current and ongoing diversity challenges that chapters face.



PR Effect of 2008 Presidential Election
Air Date: November 17, 2008

Diversity and Public Relations Effects following the 2008 United States Presidential Election and Manny Ruiz is joined by panelists



Social Media Strategy
Air Date: October 27, 2008

Social Media Strategy with Kami Watson Huyse who discusses how too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it



Auto Industry Perceptions
Air Date: October 27, 2008

Bob Lutz of General Motors discusses Auto Industry Perceptions following his Making a Connection Remarks to the PRSA 2008 International Conference, where he stated that communications is all about making a connection



Finding and Working with Ethnic Media
Air Date: October 22, 2008

Finding and Working with Ethnic Media is the topic with guests Anthony D. Advincula, Sandy Close and Sandip Roy



2008 PRSA International Conference Preview
Air Date: October 21, 2008

A preview of the 2008 PRSA International Conference being held in Detroit, with guests that include Jeff Julin, Lou Capozzi and Penelope Trunk



Are Men in PR Endangered Species
Air Date: September 15, 2008

Discussing the latest research to see if is fact or fiction that Men in Public Relations are an Endangered Species with our expert panel



Best Corporate Diversity Strategies
Air Date: August 18, 2008

Hear about the best corporate diversity practices discussed by leading industry experts including Margaret Regan of The FutureWork Institute, Evanghela Hidalgo of Applica Consumer Products and leading philanthropist Adrienne Arsht.