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About PRSA Conference

The Public Relations Society of America (PRSA) is the world’s largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FM’s “Cover Story” and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSA’s Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award — the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness — also are featured each year on “Cover Story.” To learn more about PRSA, visit www.prsa.org.

Latest Show Episodes & Updates

Social Media Communities and User-Generated Content
Air Date: May 26, 2009

Independent consultant and blogger Rachel Happe on How Social Media Communities and User-Generated Content is Changing Organizations.”



Measurement and Community
Air Date: May 26, 2009

Conference attendee Bob Wilson discusses the importance of measurement and community.



Building Better Blogger Relations
Air Date: May 19, 2009

Peter Himler, founder/principal of Flatiron Communications LLC, discusses strategies and techniques for building better blogger relations.



Economic Development with Social Media
Air Date: May 19, 2009

Beth Schmidt, the Oklahoma Department of Commerce, discusses her work in combining economic development with social media.



Social Media Resources
Air Date: May 19, 2009

Part two of our interview with Eric Schwartzman, who discusses social media resources used to communicate with attendees following the conference feedback and commentary online.



Hispanic Public Affairs
Air Date: May 18, 2009

Hispanic Public Affairs and how to execute effective campaigns to influence Latino communities, mainstream constituents, government and institutions.



Organizing PRSA Digital Impact
Air Date: May 12, 2009

Judy Voss takes us behind the process of organizing the PRSA Digital Impact Conference.



Genesis of PRSA Digital Impact Conference
Air Date: May 12, 2009

PRSA Digital Impact Conference co-chair Elizabeth Albrycht tells us about the genesis of the inaugural conference.



PR Strategy in Social Media
Air Date: May 12, 2009

PRSA Digital Impact Conference co-chair Eric Schwartzman talks about what role does PR Strategy play in social media.



Reaching U.S. Asian Indian Audiences
Air Date: April 20, 2009

Communicators and marketers are increasingly interested in reaching U.S. Asian Indian audiences. Guests Sharmila Fowler from New American Dimensions and Anna Xie from interTrend Communications will share key insights from their recently-released study of this dynamic and influential community.

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