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About PRSA Conference

The Public Relations Society of America (PRSA) is the world’s largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FM’s “Cover Story” and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSA’s Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award — the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness — also are featured each year on “Cover Story.” To learn more about PRSA, visit www.prsa.org.

Latest Show Episodes & Updates

Sharing Press Content Via the Social Web
Air Date: November 17, 2009

Jason Kintzler, Founder of PitchEngine, a web tool enabling PR professionals to package and share press content via the social web, discusses how his company is migrating out of beta testing and is exhibiting at the conference for the first time.



Raising Public Relations Practice Standards
Air Date: November 17, 2009

John Paluszek, Chair of Global Alliance for PR and Communications Management for Ketchum tells us about the Global Alliance and its objective to advocate and to raise the standards of Public Relations practices.



Inside ComicCon
Air Date: November 17, 2009

David Glanzer, director of marketing and PR for ComicCon, the largest comic book and popular arts convention, discusses his PRSA 2009 Conference Presentation on Inside ComicCon, Engage on the Edge.



Arianna Huffington and Wendell Potter on Media Ethics
Air Date: November 17, 2009

Huffington Post Editor in Chief Arianna Huffington and Center for Media and Democracy Fellow Wendell Potter hold a 2009 PRSA International Conference post-keynote press conference on how consumers need to be cautious in discerning the truth from the plethora of opinionated media outlets and the ethics they stand for.



Managing Age Diversity in the Workplace
Air Date: June 15, 2009

Managing Age Diversity in the Workplace and how this dynamic affects workplace interactions.



Managing the Digital Age Communicator
Air Date: June 2, 2009

Managing the Digital Age Communicator with Don Spetner, executive vice president of Corporate Affairs for Korn/Ferry.



Connecting with Twitter
Air Date: June 2, 2009

Corinne Weisgerber, Ph.D., assistant professor of communication at St. Edward’s University in Austin, discusses How to Use Twitter to Connect With Your Audiences.



Softscribe Green PR
Air Date: June 2, 2009

Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality.



Social Media Public Relations
Air Date: June 2, 2009

John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”



Volunteering with PRSA
Air Date: May 26, 2009

Conference attendee Lara Kretler discusses the benefits of volunteering with her local PRSA Chapter.