Latest Show Episodes & Updates
Measuring the Impact of Social MediaAir Date: October 16, 2007
Donald K. Wright, Professor of Public Relations at Boston University talks about measuring the impact of social media on location from the PRSA 2007 International Conference.
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Air Date: October 15, 2007
Peter Himler discusses new media, change, and how to elevate the profile of your clients, get your word out direct to consumers, while giving the best client services.
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Air Date: October 15, 2007
John Kerezy, APR discusses how the PR Profession measures credibility, and while most PR practitioners are concerned with credibility, how does an organization increase it or maintain it in a time of crisis?
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Air Date: October 15, 2007
Retired Brigadier General H. J. Dalton Jr., APR, Fellow PRSA, the first communications professional to head the U.S. Air Force’s Pentagon-based public affairs operation, discusses his receiving the 2007 PRSA Gold Anvil Award.
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Air Date: October 15, 2007
Brandy talks to Margo Mateas, a 20 year veteran in the PR industry, who trains PR practitioners what they need to know about media in order to secure coverage; how to tailor your approach in order to be reflective of the media outlet of your choice.
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Air Date: October 15, 2007
Brandy Speaks with Bradley Honan who heads Hilary Clinton’s direct mail and voting targeting program for her 2008 Presidential bid. He gives insight on the phenomenon of Micro-targeting, where focus was taken off traditional demographic attributes, like race, gender and age. This election cycle, more focus has been placed on psychographics, which are attributes, like core attitudes, core beliefs and core values. He postulates that using this information to target people is a far better indicator of who will purchase your product and/or vote for your candidate.
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Air Date: October 15, 2007
Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP’s Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson.
Peter Himler discusses new [...]
Air Date: October 15, 2007
John Kerezy, APR discusses how the PR Profession measures credibility; and while most PR practitioners are concerned with credibility, how does an organization increase it or maintain it in a time of crisis? There is also discussion on the impact of consumer-generated media, participatory media and the new ways to track and measure it.
Air Date: October 15, 2007
Retired Brigadier General H. J. (Jerry) Dalton Jr., APR, Fellow PRSA, the first communications professional to head the U.S. Air Force’s Pentagon-based public affairs operation, will receive the Public Relations Society of America’s (PRSA) 2007 Gold Anvil Award, the highest individual honor, at the PRSA 2007 International Conference, Oct. 20–23, in Philadelphia.
A native Texan, [...]
Air Date: February 1, 2007
A Special PRSA Webinar Public Relations and the Marketing Mix
The panelists include: Constantin Basturea is Converseon’s Director of New Media Strategies and the author of PR Meets the WWW blog.
Gail Rymer, Director of Communications for the Lockheed Martin Corporation , Dr. Patricia Whalen , professor of Public Relations and Consumer Research at DePaul University and Mark Weiner , President of Delahaye, a division of Bacon’s Information Observer AB.
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