Haagen Dazs Ice Cream Correlation with Honey Bees
December 9, 2009
Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.
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[...] Fellow Wendell Potter deliver their PRSA 2009 International Conference keynote. Nov08 – Haagen Dazs Ice Cream Correlation with Honey Bees Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump [...]