About PRSA Conference

The Public Relations Society of America (PRSA) is the world’s largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FM’s “Cover Story” and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSA’s Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award — the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness — also are featured each year on “Cover Story.” To learn more about PRSA, visit www.prsa.org.

Latest Show Episodes & Updates

Managing Public Relations
Air Date: December 9, 2009

Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.



ROI of the Press Release
Air Date: December 9, 2009

Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.



Integrated News Release Tracking
Air Date: December 9, 2009

Kye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking system that monitors you public relations initiative.



Haagen Dazs Ice Cream Correlation with Honey Bees
Air Date: December 9, 2009

Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.



Celebrity Public Relations
Air Date: December 9, 2009

Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.



PHD Jonathan Slater
Air Date: December 9, 2009

Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.



Public Relations versus Advertising
Air Date: December 9, 2009

Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.



Bob Garfield on Positioning of Public Relations
Air Date: December 8, 2009

Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass media–mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.



PRSA 2009 International Conference Testimonial-Ralph Davila
Air Date: December 1, 2009

Maria interviews Ralph Davila, an award-winning PR and communications professional in the Cleveland/Akron area, on his Experience at the PRSA 2009 International Conference.



Global Technology and Education
Air Date: December 1, 2009

Farnaz Khadem , Head of Corporate Communications and Public Relations for Life Technologies, gives her take on the Todd Buchholz keynote in terms of Global Technology and Education, plus she discusses her companys work in corporate communications and brand building.