Google AdWords Impressions
February 2, 2009 by Daron Babin
Filed under Episodes
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them
Podcast: Play in new window | Download
Social Media Marketing and PPC
January 26, 2009 by Daron Babin
Filed under Episodes
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
Podcast: Play in new window | Download
Campaign Structure
January 19, 2009 by Daron Babin
Filed under Episodes
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
Podcast: Play in new window | Download
