David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.
On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.
Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search.