Questions About Quality Score Part 2
January 3, 2011 by Daron Babin
Filed under Episodes
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.
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Questions About Quality Score Part 1
December 27, 2010 by Daron Babin
Filed under Episodes
David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.
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AdWords Quality Score Myths and Facts
March 8, 2010 by Daron Babin
Filed under Episodes
On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.
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PPC Q and A
October 12, 2009 by Daron Babin
Filed under Episodes
David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.
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Economics and Myths of Quality Score
July 20, 2009 by Daron Babin
Filed under Episodes
Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.
They also discusses the myths of quality Score idea including landing pages helping quality score, the importance of over-grouping keywords, and one were we have disagreed about using keywords in ad copy.
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PPC History and Market Research by Proxy
November 10, 2008 by Daron Babin
Filed under Episodes
The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula.
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Click Quality and Search Engine Refunds
September 15, 2008 by Daron Babin
Filed under Episodes
Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.
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Google AdWords Quality Score
August 18, 2008 by Daron Babin
Filed under Episodes
Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.
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Quality Score replacing Clickthrough Rates
June 2, 2008 by Daron Babin
Filed under Episodes
Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.
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