2010 PPC Expert Predictions
David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.
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PPC Strategies and Search
Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.
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PPC Secrets Revealed
Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?
Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.
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Google AdWords Opportunities
David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.
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Content Networks and Display Ads
David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network.
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Bidding and Quality Score
Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.
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ROI Implications of PPC Campaign Management Tactics
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.
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The Death of Keywords?
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.
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Mobile PPC Advertising
Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising, plus some info that listeners can act on right away, making or saving more money on their PPC campaigns.
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Google Conversion Optimizer
Is Google Conversion Optimizer the best-kept secret in PPC? Hear how this amazing free tool works, and how you can operate it to increase lower-cost conversions!
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