Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.
Milestones in Paid Search Marketing; 100 Episodes of PPC Rockstars as PPC Rockstars celebrates its 100th podcast on WebmasterRadio.FM! Alex and Jared look back at some of the changes in search over the last 10 years and make some predictions for the future of search.
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:
Scott Brinker – ion Interactive, Dan Soha – FiveMill,Â Craig Danuloff – ClickEquations, Marc Poirier – Acquisio, Marty Weintraub – aimClear,Â Chad Baldwin – Kenshoo, Richard Zwicky – Enquisite, Addie Conner – CourseAdvisor, James Zolman – Semvironment,Â Wister Walcott – Marin Software Matt Van Wagner – FindMeFaster Richard Stokes – AdGooroo, Alissa Ruehl – Apogee.
Join in the fun and listen as they give away secrets that they otherwise wouldn’t. They also take part in perhaps the first ever “Twitter Drinking Game”.
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plusÂ as well as their favorite new PPC tips.
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.