Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs.
Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.
Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.
Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.