High Resolution PPC
October 20, 2008 by Daron Babin
Filed under Episodes
Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.
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Negative Keywords
September 22, 2008 by Daron Babin
Filed under Episodes
Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.
Podcast: Play in new window | Download
Click Quality and Search Engine Refunds
September 15, 2008 by Daron Babin
Filed under Episodes
Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.
Podcast: Play in new window | Download
