PPC Drunken Roundtable SMX West
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:
Scott Brinker – ion Interactive, Dan Soha – FiveMill, Craig Danuloff – ClickEquations, Marc Poirier – Acquisio, Marty Weintraub – aimClear, Chad Baldwin – Kenshoo, Richard Zwicky – Enquisite, Addie Conner – CourseAdvisor, James Zolman – Semvironment, Wister Walcott – Marin Software Matt Van Wagner – FindMeFaster Richard Stokes – AdGooroo, Alissa Ruehl – Apogee.
Join in the fun and listen as they give away secrets that they otherwise wouldn’t. They also take part in perhaps the first ever “Twitter Drinking Game”.
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AdWords to Boost Site Conversion
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
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Google AdWords Impressions
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them
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Social Media Marketing and PPC
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
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Campaign Structure
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
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PPC Predictions for 2009
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips.
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Competitive Tools and Techniques
Eli Goodman, Search Evangelist for comScore discusses Competitive Tools and Techniques , and gives us some tips for getting info about your competitors PPC advertising activities.
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History of PPC
PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts.
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Agency Pricing Models
Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more.
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Social PPC
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.
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