Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media President Alex Porter and VP of Data Intelligence Jared Schroder, tackle this question as we relaunch PPC Rockstars. They discuss Why, When and How much to bid for them.
SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.
David welcomes BG Theory founder Brad Geddes about How Adwords and paid search in general will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.
Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers and how 2010 will go even further.
Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search.