AdWords Quality Score Myths and Facts

March 8, 2010 by  
Filed under Episodes

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.

Economics and Myths of Quality Score

July 20, 2009 by  
Filed under Episodes

Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.

They also discusses the myths of quality Score idea including landing pages helping quality score, the importance of over-grouping keywords, and one were we have disagreed about using keywords in ad copy.