ROI Implications of PPC Campaign Management Tactics
September 21, 2009 by Daron Babin
Filed under Episodes
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.
Podcast: Play in new window | Download
Click Fraud and Click Quality
September 8, 2008 by Daron Babin
Filed under Episodes
Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more.
Podcast: Play in new window | Download
