PPC Q and A
October 12, 2009 by Daron Babin
Filed under Episodes
David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.
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The Death of Keywords?
August 24, 2009 by Daron Babin
Filed under Episodes
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.
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Economics and Myths of Quality Score
July 20, 2009 by Daron Babin
Filed under Episodes
Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.
They also discusses the myths of quality Score idea including landing pages helping quality score, the importance of over-grouping keywords, and one were we have disagreed about using keywords in ad copy.
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Improve your Google AdWords Campaign
April 27, 2009 by Daron Babin
Filed under Episodes
David offers some free expert advice on how to improve your Google AdWords campaign. He looks at some samples and analyzes the keywords they are bidding on, including the geographic location if they’re using geotargeting.
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