What Yahoo and Microsoft Search Alliance Means to PPC Advertisers
February 22, 2010 by Daron Babin
Filed under Episodes
David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.
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The Death of Keywords?
August 24, 2009 by Daron Babin
Filed under Episodes
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.
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Negative Keywords and Search Query Reports
December 1, 2008 by Daron Babin
Filed under Episodes
David speaks about Negative Keywords and Search Query Reports with Ken Jurina and Curtis Dueck from Epiar, plus learn how the reports can help to find keywords that you may be bidding on such as Google and their keyword research report.
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