New Changes to Google Adwords
October 25, 2010 by Daron Babin
Filed under Episodes
New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.
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Remarketing To Reach Abandoned Shoppers
June 7, 2010 by Daron Babin
Filed under Episodes
BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.
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Google AdWords Remarketing
May 3, 2010 by Daron Babin
Filed under Episodes
On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.
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AdWords Quality Score Myths and Facts
March 8, 2010 by Daron Babin
Filed under Episodes
On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.
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Improve your Google AdWords Campaign
April 27, 2009 by Daron Babin
Filed under Episodes
David offers some free expert advice on how to improve your Google AdWords campaign. He looks at some samples and analyzes the keywords they are bidding on, including the geographic location if they’re using geotargeting.
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PPC Twitter Forum
March 16, 2009 by Daron Babin
Filed under Episodes
David offers a Live PPC Twitter forum for listeners to ask questions building unique and content campaigns, to working with Google AdWords and more.
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Expanded Broad Match Dangers
March 9, 2009 by Daron Babin
Filed under Episodes
Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Adwords Expanded Broad Match with Christine Churchill of Key Relevance
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PPC History and Market Research by Proxy
November 10, 2008 by Daron Babin
Filed under Episodes
The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula.
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Google AdWords Quality Score
August 18, 2008 by Daron Babin
Filed under Episodes
Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.
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Keyword Length and Ad Position
August 4, 2008 by Daron Babin
Filed under Episodes
Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position.
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