Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:
Scott Brinker – ion Interactive, Dan Soha – FiveMill,Â Craig Danuloff – ClickEquations, Marc Poirier – Acquisio, Marty Weintraub – aimClear,Â Chad Baldwin – Kenshoo, Richard Zwicky – Enquisite, Addie Conner – CourseAdvisor, James Zolman – Semvironment,Â Wister Walcott – Marin Software Matt Van Wagner – FindMeFaster Richard Stokes – AdGooroo, Alissa Ruehl – Apogee.
Join in the fun and listen as they give away secrets that they otherwise wouldn’t. They also take part in perhaps the first ever “Twitter Drinking Game”.
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plusÂ as well as their favorite new PPC tips.
Eli Goodman, Search Evangelist for comScore discusses Competitive Tools and Techniques , and gives us some tips for getting info about your competitors PPC advertising activities.
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.