Two Campaign method of Content Advertising
June 29, 2009 by Daron Babin
Filed under Episodes
Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.
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Keyword Length and Ad Position
August 4, 2008 by Daron Babin
Filed under Episodes
Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position.
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