Paid Search Without Keywords
January 24, 2011 by Daron Babin
Filed under Episodes
Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.
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4 Ways Search Analytics Reports Suck (And How To Fix Them)
June 28, 2010 by Daron Babin
Filed under Episodes
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).
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High Resolution PPC
October 20, 2008 by Daron Babin
Filed under Episodes
Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.
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