David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.
Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns.
Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more.