The Death of Keywords?

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.

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Landing Page Optimization Part Two

Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns.

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Pay Per Click in Digital Marketing

Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more.

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