ROI Implications of PPC Campaign Management Tactics
September 21, 2009 by Daron Babin
Filed under Episodes
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.
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Improve your Google AdWords Campaign
April 27, 2009 by Daron Babin
Filed under Episodes
David offers some free expert advice on how to improve your Google AdWords campaign. He looks at some samples and analyzes the keywords they are bidding on, including the geographic location if they’re using geotargeting.
Podcast: Play in new window | Download
Negative Keywords
September 22, 2008 by Daron Babin
Filed under Episodes
Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.
Podcast: Play in new window | Download
