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ROI Implications of PPC Campaign Management Tactics

September 21, 2009 by admin  
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ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

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Improve your Google AdWords Campaign

April 27, 2009 by admin  
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David offers some free expert advice on how to improve your Google AdWords campaign. He looks at some samples and analyzes the keywords they are bidding on, including the geographic location if they’re using geotargeting.

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Negative Keywords

September 22, 2008 by admin  
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Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.

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