Testing for PPC
December 29, 2008 by Daron Babin
Filed under Episodes
Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.
Podcast: Play in new window | Download
Quality Score replacing Clickthrough Rates
June 2, 2008 by Daron Babin
Filed under Episodes
Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.
Podcast: Play in new window | Download
