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Testing for PPC

December 29, 2008 by admin  
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Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.

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Quality Score replacing Clickthrough Rates

June 2, 2008 by admin  
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Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.

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