Inaccuracy of Traditional Analytics
Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.
Podcast: Play in new window | Download
Attribution Management
Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems.
Podcast: Play in new window | Download
