Google Adwords Interface Update: Settings are better defined and simplified. Accelerated delivery for re-marketing is gone. Labels and filters are more accessible and easier to navigate. Adcenter undergoes interface updates.
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.
David welcomes BG Theory founder Brad Geddes about How Adwords and paid search in general will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.
David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.
David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plusÂ as well as their favorite new PPC tips.