Checkmate Method of Ad Copywriting
May 10, 2010 by Daron Babin
Filed under Episodes
Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.
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ROAD Model of Ad Group Construction
July 6, 2009 by Daron Babin
Filed under Episodes
Howie Jacobson, author of the deservedly popular book AdWords for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.
Podcast: Play in new window | Download
