Latest Show Episodes & Updates
Geo Targeting with Contextual AdsAir Date: August 3, 2009
Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.
Podcast: Play in new window | Download
Air Date: July 27, 2009
icrosoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!
Podcast: Play in new window | Download
Air Date: July 20, 2009
Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.
Podcast: Play in new window | Download
Air Date: July 6, 2009
Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.
Podcast: Play in new window | Download
Air Date: June 29, 2009
Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.
Podcast: Play in new window | Download
Air Date: June 22, 2009
Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more.
Podcast: Play in new window | Download
Air Date: June 15, 2009
Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising.
Podcast: Play in new window | Download
Air Date: June 1, 2009
Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists.
Podcast: Play in new window | Download
Air Date: April 27, 2009
David offers some free expert advice on how to improve your Google AdWords campaign.
Podcast: Play in new window | Download
Air Date: April 20, 2009
Guy Kawasaki and his Twitter Tactics
Podcast: Play in new window | Download
