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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit
Air Date: June 19, 2014

0 David interviews David Rothwell, author of the upcoming book  Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit. Podcast: Play in new window | Download



PPC Preparations for the Holiday Season with Lisa Sanner
Air Date: June 12, 2014

0 Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency. Podcast: Play in new window | Download



Latest in Microsoft Mobile Advertising with John Gagnon
Air Date: June 5, 2014

0 Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist  John Gagnon. Topics include Mobile Search, Eye Tracking Heatmap, Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign , Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1. […]



Dynamic Remarketing and Working With the Google Partners Program
Air Date: May 29, 2014

0 David discusses Dynamic Remarketing and Working With the Google Partners Program with Matthew Umbro, the Director of Paid Search at Exclusive Concepts and Founder of PPCChat. Podcast: Play in new window | Download



Negative Effects of Google Not Provided to Marketing Automation Platforms
Air Date: May 22, 2014

0 Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects  the way they capture search queries and how overall platform functionality is affected. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Google Adwords Enhanced Campaigns: Should We […]



Advanced Google Adwords Author Brad Geddes
Air Date: May 15, 2014

0 AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey PPC History and Market Research by Proxy Improve your Google […]



Reporting on PPC and Paid Search with Ginny Marvin
Air Date: May 7, 2014

0 Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey How Adwords will be Affected […]



Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools
Air Date: May 1, 2014

1 Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools  as David speaks  with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on location and learned of the announcement. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Why Social PPC is Becoming More of a Thing […]



Why Social PPC is Becoming More of a Thing Than Paid Social
Air Date: April 24, 2014

0 Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent. Related articles across the web PPC with Reddit and StumbleUpon Ads With Brent Csutoras Mobile PPC and PPC Not Provided with Melissa Mackey […]



Mobile PPC and PPC Not Provided with Melissa Mackey
Air Date: April 17, 2014

0 Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains.  She also discusses the increased importance of mobile PPC. Related articles across the web […]