About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Bing Ads To Roll Out Device Targeting Changes
Air Date: March 19, 2015

0 Bing Ads Evangelist  John Gagnon speaks to David Szetela about some of the most recent BingAds feature changes. Some of the changes included are how Bing Ads will roll out device targeting changes, plus we learn about some of the new changes coming to the Windows 10 OS.

Bing Ads Releases Unified Device Targeting
Air Date: March 12, 2015

0 Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting,or UDT, to their advertising management tool.

Getting The Most Out of Facebook Advertising with Larry Kim
Air Date: February 26, 2015

1 David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim, founder and Chief Technology Officer at WordStream.  Larry explains how changes to ad targeting and how Facebook has recently partnered with some huge data providers.

AdWords Management Insights With Frederick Vallaeys
Air Date: February 5, 2015

0 Talking AdWords Management Insights as David Szetela speaks with Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor Frederick Vallaeys about some of the things he learned about Google Adwords you might benefit from in your campaigns

3 Advanced AdWords Features for Smarter Keyword Bidding You Should Know About
Air Date: January 29, 2015

0 Jamie Smith, co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy  you can use to find the lowest cost per click with the highest conversions.

Adwords Display Network Power Targeting Tips You Should Know About
Air Date: January 22, 2015

1 Discussing In-Market Segments,  Mobile Targeting Criteria, and Layering Demographics as Big Click Media founder Lisa Raehsler lays out three Adwords Display Network Power Targeting Tips You Should Know About that she laid out in  TheSEMPost article.

Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell
Air Date: January 15, 2015

0 David Szetela speaks with Google AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it.

Conversion Rate Optimization Strategies and Techniques For PPC with Tim Ash
Air Date: January 8, 2015

0 Talking Conversion Rate Optimization Strategies and Techniques and Landing Page Optimization For PPC as David Szetela welcomes back the CEO of SiteTuners and host of the Landing Page Optimization radio series, Tim Ash.

Advanced Google Adwords and Quality Score with Brad Geddes
Air Date: January 1, 2015

0 Advanced Google Adwords an d Quality Score as  Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics.

Guy Kawasaki on Using Twitter as a Business and Marketing Resource
Air Date: December 25, 2014

0 David welcomes Noted Internet entrepreneur Guy Kawasaki to defend comments he made during  a controversial keynote speech on using Twitter as a business and marketing resource during his keynote speech at the 2009 Search Engine Strategies Conference in New York .