Latest Show Episodes & Updates
How Conversion Funnels can Improve Conversion RateAir Date: October 18, 2010
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.
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Air Date: September 13, 2010
David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.
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Air Date: August 30, 2010
David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords – like parameter-driven DKI.
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Air Date: July 26, 2010
David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links sitelinks and more.
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Air Date: June 28, 2010
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).
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Air Date: June 14, 2010
Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.
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Air Date: June 7, 2010
BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.
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Air Date: May 17, 2010
David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.
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Air Date: May 10, 2010
Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.
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Air Date: May 3, 2010
On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.
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