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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Advanced Google Adwords Author Brad Geddes
Air Date: May 15, 2014

0 AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey PPC History and Market Research by Proxy Improve your Google […]



Reporting on PPC and Paid Search with Ginny Marvin
Air Date: May 7, 2014

0 Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey How Adwords will be Affected […]



Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools
Air Date: May 1, 2014

1 Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools  as David speaks  with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on location and learned of the announcement. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Why Social PPC is Becoming More of a Thing […]



Why Social PPC is Becoming More of a Thing Than Paid Social
Air Date: April 24, 2014

0 Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent. Related articles across the web PPC with Reddit and StumbleUpon Ads With Brent Csutoras Mobile PPC and PPC Not Provided with Melissa Mackey […]



Mobile PPC and PPC Not Provided with Melissa Mackey
Air Date: April 17, 2014

0 Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains.  She also discusses the increased importance of mobile PPC. Related articles across the web […]



Using First-Party Data For SEM On Google with David Rodnitzky
Air Date: April 11, 2014

0 Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI. Podcast: Play in new window | Download



Talking PPC Tools with Matt Van Wagner
Air Date: April 3, 2014

0 Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some  tools for developing a profitable pay-per-click advertising campaign Podcast: Play in new window | Download



Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per Click Campaigns and Migration
Air Date: June 3, 2013

Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration.



Google Adwords Enhanced Campaigns: Should We Like Them?
Air Date: May 13, 2013

Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.



From the PPC Vendor Manager Perspective
Air Date: April 29, 2013

Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.