New Episodes Air thursday 1 pm Eastern Time

About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Account Auditing and Audience Segmentation
Air Date: September 11, 2014

1 Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem. Podcast: Play in new window | Download



Competitive Analysis Tools and Techniques
Air Date: September 4, 2014

0 Competitive Analysis Tools and Techniques as David speaks with Jamie Smith,  the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer. Podcast: Play in new window | Download



PPC and SEO in Search Results and Effective Brand Optimization
Air Date: August 28, 2014

0 The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right Jessica Lee of BizBuzzContent fills us in. Podcast: Play in new window | Download



Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match
Air Date: August 21, 2014

1 Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords. Podcast: Play in new window | Download



All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited
Air Date: August 14, 2014

0 All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009. Podcast: Play in new window | Download



How To Run Successful Social PPC Campaigns
Air Date: August 7, 2014

0 How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine. Podcast: Play in new window | Download



New Bing Ads Interface and Features
Air Date: July 31, 2014

2 Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features. Podcast: Play in new window | Download



Improving Paid Search Performance with Sitelinks
Air Date: July 24, 2014

0 Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing. Podcast: Play in new window | Download



Setting up Google Shopping Campaigns In AdWords
Air Date: July 17, 2014

0 Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues. Podcast: Play in new […]



Getting Started with AdWords Scripts With Frederick Vallaeys
Air Date: July 10, 2014

0 Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys. Podcast: Play in new window | Download