Latest Show Episodes & UpdatesAdvanced Google Adwords Author Brad Geddes
Air Date: May 15, 2014
0 AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey PPC History and Market Research by Proxy Improve your Google […]
Air Date: May 7, 2014
0 Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey How Adwords will be Affected […]
Air Date: May 1, 2014
1 Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools as David speaks with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on location and learned of the announcement. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Why Social PPC is Becoming More of a Thing […]
Air Date: April 24, 2014
0 Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent. Related articles across the web PPC with Reddit and StumbleUpon Ads With Brent Csutoras Mobile PPC and PPC Not Provided with Melissa Mackey […]
Air Date: April 17, 2014
0 Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains. She also discusses the increased importance of mobile PPC. Related articles across the web […]
Air Date: April 11, 2014
0 Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI. Podcast: Play in new window | Download
Air Date: April 3, 2014
0 Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some tools for developing a profitable pay-per-click advertising campaign Podcast: Play in new window | Download
Air Date: June 3, 2013
Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration.
Air Date: May 13, 2013
Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.
Air Date: April 29, 2013
Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.