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About PPC Rockstars

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Latest Show Episodes & Updates

Adwords Display Network Power Targeting Tips You Should Know About
Air Date: January 22, 2015

1 Discussing In-Market Segments,  Mobile Targeting Criteria, and Layering Demographics as Big Click Media founder Lisa Raehsler lays out three Adwords Display Network Power Targeting Tips You Should Know About that she laid out in  TheSEMPost article.



Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell
Air Date: January 15, 2015

0 David Szetela speaks with Google AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it.



Conversion Rate Optimization Strategies and Techniques For PPC with Tim Ash
Air Date: January 8, 2015

0 Talking Conversion Rate Optimization Strategies and Techniques and Landing Page Optimization For PPC as David Szetela welcomes back the CEO of SiteTuners and host of the Landing Page Optimization radio series, Tim Ash.



Advanced Google Adwords and Quality Score with Brad Geddes
Air Date: January 1, 2015

0 Advanced Google Adwords an d Quality Score as  Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics.



Guy Kawasaki on Using Twitter as a Business and Marketing Resource
Air Date: December 25, 2014

0 David welcomes Noted Internet entrepreneur Guy Kawasaki to defend comments he made during  a controversial keynote speech on using Twitter as a business and marketing resource during his keynote speech at the 2009 Search Engine Strategies Conference in New York .



The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing
Air Date: December 18, 2014

0 Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not […]



How To Target for Top Of Funnel Keywords with Matthew Umbro
Air Date: December 11, 2014

0 Discussing How To Target for Top Of Funnel Keywords as David welcomes back  Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords.



New Changes to Bing Ads: Auction Insights, Universal Event Tracking and a Campaign Planner Tool
Air Date: November 21, 2014

0 Auction Insights, Universal Event Tracking, Campaign Planner Tools [keyword planner + competitive view] are just some new features discussed as Bing Ads Evangelist John Gagnon discusses some of the new changes to the platform .  



New PPC Features and Targeting Releases to Watch
Air Date: November 13, 2014

0 David welcomes back Lisa Raehsler,  founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.



Customer Types and Paid Search with George Michie
Air Date: November 6, 2014

0 Customer Types and Paid Search as David speaks with George Michie, the  is the Co-Founder and Chief Marketing Scientist at RKG.  George discusses Paid Search To Maximize Customer Acquisition and The Benefits Of Tracking Customer Types.