Setting up Google Shopping Campaigns In AdWords

July 17, 2014 by  
Filed under Episodes

Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.

Getting Started with AdWords Scripts With Frederick Vallaeys

July 10, 2014 by  
Filed under Episodes

Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.

PPC Account Management: The Complexities of Campaigns and Restructuring

July 3, 2014 by  
Filed under Episodes

Comments Off

PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.

Opportunities with Google Adwords and Bing Product Listing Ads

June 26, 2014 by  
Filed under Episodes

Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.

Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit

June 19, 2014 by  
Filed under Episodes

David interviews David Rothwell, author of the upcoming book  Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.

PPC Preparations for the Holiday Season with Lisa Sanner

June 12, 2014 by  
Filed under Episodes

Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency.

Latest in Microsoft Mobile Advertising with John Gagnon

June 5, 2014 by  
Filed under Episodes

Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist  John Gagnon. Topics include Mobile Search, Eye Tracking Heatmap, Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign , Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1.

Dynamic Remarketing and Working With the Google Partners Program

May 29, 2014 by  
Filed under Episodes

David discusses Dynamic Remarketing and Working With the Google Partners Program with Matthew Umbro, the Director of Paid Search at Exclusive Concepts and Founder of PPCChat.

Negative Effects of Google Not Provided to Marketing Automation Platforms

May 22, 2014 by  
Filed under Episodes

Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects  the way they capture search queries and how overall platform functionality is affected.

Advanced Google Adwords Author Brad Geddes

May 15, 2014 by  
Filed under Episodes

AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics