David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim, founder and Chief Technology Officer at WordStream. Larry explains how changes to ad targeting and how Facebook has recently partnered with some huge data providers.
Talking AdWords Management Insights as David Szetela speaks with Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor Frederick Vallaeys about some of the things he learned about Google Adwords you might benefit from in your campaigns
Jamie Smith, co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy you can use to find the lowest cost per click with the highest conversions.
Discussing In-Market Segments, Mobile Targeting Criteria, and Layering Demographics as Big Click Media founder Lisa Raehsler lays out three Adwords Display Network Power Targeting Tips You Should Know About that she laid out in TheSEMPost article.
David Szetela speaks with Google AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it.
Talking Conversion Rate Optimization Strategies and Techniques and Landing Page Optimization For PPC as David Szetela welcomes back the CEO of SiteTuners and host of the Landing Page Optimization radio series, Tim Ash.
Advanced Google Adwords an d Quality Score as Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics.
David welcomes Noted Internet entrepreneur Guy Kawasaki to defend comments he made during a controversial keynote speech on using Twitter as a business and marketing resource during his keynote speech at the 2009 Search Engine Strategies Conference in New York .
Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not To Do.
Discussing How To Target for Top Of Funnel Keywords as David welcomes back Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords.