Should You Bid on Your Clients Branded Keywords?
February 9, 2012 by Daron Babin
Filed under Episodes
Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this question as we relaunch PPC Rockstars. They discuss Why, When and How much to bid for them.
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How Local Advertisers Can Reach Their Audience
March 28, 2011 by Daron Babin
Filed under Episodes
BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.
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Paid Search Without Keywords
January 24, 2011 by Daron Babin
Filed under Episodes
Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.
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2011 PPC Expert Predictions
January 17, 2011 by Daron Babin
Filed under Episodes
2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft.
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Questions About Quality Score Part 2
January 3, 2011 by Daron Babin
Filed under Episodes
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.
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Questions About Quality Score Part 1
December 27, 2010 by Daron Babin
Filed under Episodes
David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.
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SEO versus PPC Discussion with Rand Fishkin
November 29, 2010 by Daron Babin
Filed under Episodes
SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.
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User Testing and Optimizing PPC Campaign Results
November 22, 2010 by Daron Babin
Filed under Episodes
User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts.
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Display Advertising, Retargeting and Attribution
November 15, 2010 by Daron Babin
Filed under Episodes
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.
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New Changes to Google Adwords
October 25, 2010 by Daron Babin
Filed under Episodes
New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.
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