Reverse-Engineering AdWords Quality Score

April 7, 2016 by  
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Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.

Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Google Right Side Ads Removal and Quality Score

March 31, 2016 by  
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Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a recent blog post.

He explains, “Google made a big change this month in how it displays ads on its search results pages (SERPs). They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before. Instead of showing up to 11 ads on a page, there is now only room for 7 ads. While this is a 36% decrease in the number of ads that can show, I think this will result in 18% more clicks for advertisers without changing anything to their accounts. While the removal of ads may sound like a negative, I think this is a big win for Google and for advertisers.”

PPC Blogs You Should Be Reading

March 3, 2016 by  
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PPC Blogs You Should Be Reading are among some of the topics discusses by the Search Supervisor of gyro Melissa Mackey, who also authors the BeyondThe Paid. Mackey explains, “In an industry that moves as fast as PPC, reading industry blogs is a must. Sure, you can learn PPC from books, but the unfortunate aspect of PPC books is that portions of them are outdated as soon as they hit the shelves. Blogs are inherently more up to date, so they’re a great source of PPC news and views. And new blogs are constantly coming on to the scene.”

Plus, they discuss what the PPC community is calling “SidebarGate”. Google recently started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4 ads above the fold and force the rest to the bottom of the results page.

Google Sidebar Ads Removed from Paid Search Listings

February 25, 2016 by  
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Google Sidebar Ads Removed from Paid Search Listings as David Szetela speaks with Matthew Umbro, Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat.

Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”

Digital Marketing On Valentines Day

January 28, 2016 by  
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Digital Marketing On Valentines Day discussed as David Szetela speaks with Big Click Media founder Lisa Raehsler. A recent Bing Ads article explains. Valentine’s Day: is the fourth-largest spending holiday, and total spending increased by 10 percent from last year to a sweet $18.9 billion. We’ll spend an average of $142 per person on goodies for family, friends, significant others — even pets.

They go through a Bing ads presentation which includes hot topics like daily search volume, hourly click-through rates and the most desirable keywords. So check it out to learn how to woo shoppers when they’re on the prowl for the perfect gift in this romantic season.

Why Broad Match Should Make a Comeback

November 12, 2015 by  
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Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela’s guest:  Five Mill Marketing Senior VP of Client Services Susan Valdes.

How Does Quality Score Affect Cost Per Click In AdWords

August 20, 2015 by  
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Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

International Paid Search and Overcoming Language Obstacles

July 30, 2015 by  
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Talking International Paid Search and Overcoming Language Obstacles as David Szetela speaks with the Author of Advanced Google AdWords as well as the Founder of Certified Knowledge and the Co-founder of Adalysis, Brad Geddes.

Common PPC Mistakes, Buying Natively and the Google Display Network

July 9, 2015 by  
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4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

Understanding Google Adwords Features: Accelerated Ad Delivery, Enhanced CPC and Conversion Optimizer

June 25, 2015 by  
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Winning Results with Google AdWords author and online marketing guru Andrew Goodman talks to David Szetela about Google Adwords accelerated ad delivery, enhanced CPC and  Conversion Optimizer which Andrew detailed in a recent SEMPost article.