3 Advanced AdWords Features for Smarter Keyword Bidding You Should Know About

January 29, 2015 by  
Filed under Episodes

Jamie Smith, co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy  you can use to find the lowest cost per click with the highest conversions.

Adwords Display Network Power Targeting Tips You Should Know About

January 22, 2015 by  
Filed under Episodes

Discussing In-Market Segments,  Mobile Targeting Criteria, and Layering Demographics as Big Click Media founder Lisa Raehsler lays out three Adwords Display Network Power Targeting Tips You Should Know About that she laid out in  TheSEMPost article.

Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell

January 15, 2015 by  
Filed under Episodes

David Szetela speaks with Google AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it.

Conversion Rate Optimization Strategies and Techniques For PPC with Tim Ash

January 8, 2015 by  
Filed under Episodes

Talking Conversion Rate Optimization Strategies and Techniques and Landing Page Optimization For PPC as David Szetela welcomes back the CEO of SiteTuners and host of the Landing Page Optimization radio series, Tim Ash.

Advanced Google Adwords and Quality Score with Brad Geddes

January 1, 2015 by  
Filed under Episodes

Advanced Google Adwords an d Quality Score as  Brad Geddes fills us on the release of the third edition of Advanced Google AdWords for those who want to quickly get beyond AdWords basics.

Guy Kawasaki on Using Twitter as a Business and Marketing Resource

December 25, 2014 by  
Filed under Episodes

David welcomes Noted Internet entrepreneur Guy Kawasaki to defend comments he made during  a controversial keynote speech on using Twitter as a business and marketing resource during his keynote speech at the 2009 Search Engine Strategies Conference in New York .

The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing

December 18, 2014 by  
Filed under Episodes

Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not To Do.

How To Target for Top Of Funnel Keywords with Matthew Umbro

December 11, 2014 by  
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Discussing How To Target for Top Of Funnel Keywords as David welcomes back  Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords.

New Changes to Bing Ads: Auction Insights, Universal Event Tracking and a Campaign Planner Tool

November 21, 2014 by  
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Auction Insights, Universal Event Tracking, Campaign Planner Tools [keyword planner + competitive view] are just some new features discussed as Bing Ads Evangelist John Gagnon discusses some of the new changes to the platform .

 

New PPC Features and Targeting Releases to Watch

November 13, 2014 by  
Filed under Episodes

David welcomes back Lisa Raehsler,  founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.