Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela’s guest: Five Mill Marketing Senior VP of Client Services Susan Valdes.
Talking International Paid Search and Overcoming Language Obstacles as David Szetela speaks with the Author of Advanced Google AdWords as well as the Founder of Certified Knowledge and the Co-founder of Adalysis, Brad Geddes.
4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.
Understanding Google Adwords Features: Accelerated Ad Delivery, Enhanced CPC and Conversion Optimizer
Winning Results with Google AdWords author and online marketing guru Andrew Goodman talks to David Szetela about Google Adwords accelerated ad delivery, enhanced CPC and Conversion Optimizer which Andrew detailed in a recent SEMPost article.
We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer) explains five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.
Wordstream CEO Larry Kim is back to talk to David Szetela about the announcements made at the recently held Google Adsense Performance Forum.
4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains how PPC keyword research seems straightforward today and offers listeners some takeaways that you could use to do PPC Keyword Research.
SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM.
Bing Ads Evangelist John Gagnon speaks to David Szetela about some of the most recent BingAds feature changes. Some of the changes included are how Bing Ads will roll out device targeting changes, plus we learn about some of the new changes coming to the Windows 10 OS.