Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.
Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.
Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs.
Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras, the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.
Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the Co-Founder and VP of Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems.
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC.
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendations with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud.
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.
Looking back at some recent Google Adwords and Quality Score discussions among the Location3 Media team and the Account Strategist of Direct Sales for Google, Amy Bender.
PPC Commentary and Rockstar Music cover this episode and as we look art some of the commentary from past guests like Guy Kawasaki and Rand Fishkin, along with music that has been featured on the show.