AdWords Video Advertising with Manny Rivas

October 2, 2014 by  
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AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.

Integrating PPC and CRMs with Aaron Bird

September 25, 2014 by  
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Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.

PPC Pro and Cons: Working Agency vs. InHouse

September 18, 2014 by  
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PPC Pro and Cons: Comparing Working for an Agency  as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.

Account Auditing and Audience Segmentation

September 11, 2014 by  
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Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.

Competitive Analysis Tools and Techniques

September 4, 2014 by  
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Competitive Analysis Tools and Techniques as David speaks with Jamie Smith,  the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.

PPC and SEO in Search Results and Effective Brand Optimization

August 28, 2014 by  
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The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right Jessica Lee of BizBuzzContent fills us in.

Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match

August 21, 2014 by  
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Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.

All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited

August 14, 2014 by  
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All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.

How To Run Successful Social PPC Campaigns

August 7, 2014 by  
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How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.

New Bing Ads Interface and Features

July 31, 2014 by  
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Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.