Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.
Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.
David interviews David Rothwell, author of the upcoming book Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.