PPC and SEO in Search Results and Effective Brand Optimization

August 28, 2014 by  
Filed under Episodes

The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right

Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match

August 21, 2014 by  
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Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.

All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited

August 14, 2014 by  
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All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.

How To Run Successful Social PPC Campaigns

August 7, 2014 by  
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How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.

New Bing Ads Interface and Features

July 31, 2014 by  
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Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.

Improving Paid Search Performance with Sitelinks

July 24, 2014 by  
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Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.

Setting up Google Shopping Campaigns In AdWords

July 17, 2014 by  
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Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.

Getting Started with AdWords Scripts With Frederick Vallaeys

July 10, 2014 by  
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Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.

PPC Account Management: The Complexities of Campaigns and Restructuring

July 3, 2014 by  
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PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.

Opportunities with Google Adwords and Bing Product Listing Ads

June 26, 2014 by  
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Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.