PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Associate Director of Paid Search for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.
The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right Jessica Lee of BizBuzzContent fills us in.
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.