Digital Marketing On Valentines Day

January 28, 2016 by  
Filed under Episodes

Digital Marketing On Valentines Day discussed as David Szetela speaks with Big Click Media founder Lisa Raehsler. A recent Bing Ads article explains. Valentine’s Day: is the fourth-largest spending holiday, and total spending increased by 10 percent from last year to a sweet $18.9 billion. We’ll spend an average of $142 per person on goodies for family, friends, significant others — even pets.

They go through a Bing ads presentation which includes hot topics like daily search volume, hourly click-through rates and the most desirable keywords. So check it out to learn how to woo shoppers when they’re on the prowl for the perfect gift in this romantic season.

Why Broad Match Should Make a Comeback

November 12, 2015 by  
Filed under Episodes

Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela’s guest:  Five Mill Marketing Senior VP of Client Services Susan Valdes.

How Does Quality Score Affect Cost Per Click In AdWords

August 20, 2015 by  
Filed under Episodes

Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?

International Paid Search and Overcoming Language Obstacles

July 30, 2015 by  
Filed under Episodes

Talking International Paid Search and Overcoming Language Obstacles as David Szetela speaks with the Author of Advanced Google AdWords as well as the Founder of Certified Knowledge and the Co-founder of Adalysis, Brad Geddes.

Common PPC Mistakes, Buying Natively and the Google Display Network

July 9, 2015 by  
Filed under Episodes

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

Understanding Google Adwords Features: Accelerated Ad Delivery, Enhanced CPC and Conversion Optimizer

June 25, 2015 by  
Filed under Episodes

Winning Results with Google AdWords author and online marketing guru Andrew Goodman talks to David Szetela about Google Adwords accelerated ad delivery, enhanced CPC and  Conversion Optimizer which Andrew detailed in a recent SEMPost article.

Competitive PPC Intelligence with Jamie Smith

May 21, 2015 by  
Filed under Episodes

We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer) explains five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.

Announcements from Google Adsense Performance Forum

May 7, 2015 by  
Filed under Episodes

Wordstream CEO Larry Kim is back to talk to David Szetela about the announcements made at the recently held Google Adsense Performance Forum.

Doing PPC Keyword Research

April 16, 2015 by  
Filed under Episodes

4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains how PPC keyword research seems straightforward today and offers listeners some takeaways that you could use to do PPC Keyword Research.

Three Types of Businesses That Make Up Enterprise SEM

March 26, 2015 by  
Filed under Episodes

SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM.