The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing

December 18, 2014 by  
Filed under Episodes

Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitled PPC Remarketing: What Not To Do.

How To Target for Top Of Funnel Keywords with Matthew Umbro

December 11, 2014 by  
Filed under Episodes

Discussing How To Target for Top Of Funnel Keywords as David welcomes back  Matthew Umbro, the Founder of PPCChat. They discuss a recent article Matt wrote on the PPC Hero blog titled Strategies For Targeting Top Of Funnel Keywords.

New Changes to Bing Ads: Auction Insights, Universal Event Tracking and a Campaign Planner Tool

November 21, 2014 by  
Filed under Episodes

Auction Insights, Universal Event Tracking, Campaign Planner Tools [keyword planner + competitive view] are just some new features discussed as Bing Ads Evangelist John Gagnon discusses some of the new changes to the platform .

 

New PPC Features and Targeting Releases to Watch

November 13, 2014 by  
Filed under Episodes

David welcomes back Lisa Raehsler,  founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.

Customer Types and Paid Search with George Michie

November 6, 2014 by  
Filed under Episodes

Customer Types and Paid Search as David speaks with George Michie, the  is the Co-Founder and Chief Marketing Scientist at RKG.  George discusses Paid Search To Maximize Customer Acquisition and The Benefits Of Tracking Customer Types.

Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg

October 30, 2014 by  
Filed under Episodes

Top New PPC Developments with Jennifer Slegg, publisher of TheSEMPost. Stories included Local Carousel Search Results Increase Clicks on Google, Google AdWords Introducing Local Number Call Extensions and Bing Ads Testing Twitter Follower Count in Ads.

PPC Marketing Hacks for AdWords Optimization

October 23, 2014 by  
Filed under Episodes

PPC Marketing Hacks you need to optimize your AdWords strategy today as David welcomes back Larry Kim of Wordstream.  Larry shares some of the  most effective and impactful PPC marketing tactics.

AdWords Video Advertising with Manny Rivas

October 2, 2014 by  
Filed under Episodes

AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.

Integrating PPC and CRMs with Aaron Bird

September 25, 2014 by  
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Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.

PPC Pro and Cons: Working Agency vs. InHouse

September 18, 2014 by  
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PPC Pro and Cons: Comparing Working for an Agency  as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.