Common PPC Mistakes, Buying Natively and the Google Display Network

July 9, 2015 by  
Filed under Episodes

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.

Understanding Google Adwords Features: Accelerated Ad Delivery, Enhanced CPC and Conversion Optimizer

June 25, 2015 by  
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Winning Results with Google AdWords author and online marketing guru Andrew Goodman talks to David Szetela about Google Adwords accelerated ad delivery, enhanced CPC and  Conversion Optimizer which Andrew detailed in a recent SEMPost article.

Competitive PPC Intelligence with Jamie Smith

May 21, 2015 by  
Filed under Episodes

We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer) explains five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.

Announcements from Google Adsense Performance Forum

May 7, 2015 by  
Filed under Episodes

Wordstream CEO Larry Kim is back to talk to David Szetela about the announcements made at the recently held Google Adsense Performance Forum.

Doing PPC Keyword Research

April 16, 2015 by  
Filed under Episodes

4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains how PPC keyword research seems straightforward today and offers listeners some takeaways that you could use to do PPC Keyword Research.

Three Types of Businesses That Make Up Enterprise SEM

March 26, 2015 by  
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SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM.

Bing Ads To Roll Out Device Targeting Changes

March 19, 2015 by  
Filed under Episodes

Bing Ads Evangelist  John Gagnon speaks to David Szetela about some of the most recent BingAds feature changes. Some of the changes included are how Bing Ads will roll out device targeting changes, plus we learn about some of the new changes coming to the Windows 10 OS.

Bing Ads Releases Unified Device Targeting

March 12, 2015 by  
Filed under Episodes

Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting,or UDT, to their advertising management tool.

Getting The Most Out of Facebook Advertising with Larry Kim

February 26, 2015 by  
Filed under Episodes

David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim, founder and Chief Technology Officer at WordStream.  Larry explains how changes to ad targeting and how Facebook has recently partnered with some huge data providers.

AdWords Management Insights With Frederick Vallaeys

February 5, 2015 by  
Filed under Episodes

Talking AdWords Management Insights as David Szetela speaks with Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor Frederick Vallaeys about some of the things he learned about Google Adwords you might benefit from in your campaigns