Auction Insights, Universal Event Tracking, Campaign Planner Tools [keyword planner + competitive view] are just some new features discussed as Bing Ads Evangelist John Gagnon discusses some of the new changes to the platform .
David welcomes back Lisa Raehsler, founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.
Customer Types and Paid Search as David speaks with George Michie, the is the Co-Founder and Chief Marketing Scientist at RKG. George discusses Paid Search To Maximize Customer Acquisition and The Benefits Of Tracking Customer Types.
Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg
Top New PPC Developments with Jennifer Slegg, publisher of TheSEMPost. Stories included Local Carousel Search Results Increase Clicks on Google, Google AdWords Introducing Local Number Call Extensions and Bing Ads Testing Twitter Follower Count in Ads.
PPC Marketing Hacks you need to optimize your AdWords strategy today as David welcomes back Larry Kim of Wordstream. Larry shares some of the most effective and impactful PPC marketing tactics.
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.
Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.
PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.