The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know
August 30, 2010
David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords – like parameter-driven DKI.
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